Creating a Visual Brand Identity That Sets You Apart

Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand, essentially how you come across […]

Is Generational Marketing Important for Website Owners?

Based on industry surveys and statistics, generational marketing is vital to your overall marketing strategy. It is common sense that the marketing strategy, content and mediums or channels used to reach people in their 40s are completely different than the strategy, content, and channels used to reach teens. As a website owner, you have to […]

How to Outrank Your Competitors With Local SEO

Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start. Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to find local businesses. While an all-encompassing SEO campaign should remain […]

Organic Website Ranking Factors That Impact Search Engine Ranking

SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to. They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them. What caught my […]