Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solidSEO presence. And how do you
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, content
Google at one time offered a total of seven local listings at the top of its search page. These coveted spaces have downsized to just three listings. Sponsored listings are no longer down the right side of the page, these three listings are currently positioned below the fold, meaning that Web users actually have to
In both business and social spheres, people are talking about emerging new brands and how they are stirring up various marketplaces with their popularity with consumers. Innovation and disruption is constantly happening and leads to some popular brands falling by the wayside while other new brands emerge in the blink of an eye. Take for
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” — Joel Anderson, former president and CEO of Wal-Mart There are few factors more influential to the success of an eCommerce site than SEO. Search optimization mistakes can be extremely costly for your business.
When businesses are looking to turn their website into a lead generation tool, we always recommend a search engine optimization (SEO) strategy. Why? Because you can’t generate new leads with a website if prospects can’t find it when they are searching online. However, we’ve found that a lot of people have a bad taste in
As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks