Google at one time offered a total of seven local listings at the top of its search page. These coveted spaces have downsized to just three listings. Sponsored listings are no longer down the right side of the page, these three listings are currently positioned below the fold, meaning that Web users actually have to
In both business and social spheres, people are talking about emerging new brands and how they are stirring up various marketplaces with their popularity with consumers. Innovation and disruption is constantly happening and leads to some popular brands falling by the wayside while other new brands emerge in the blink of an eye. Take for
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” — Joel Anderson, former president and CEO of Wal-Mart There are few factors more influential to the success of an eCommerce site than SEO. Search optimization mistakes can be extremely costly for your business.
When businesses are looking to turn their website into a lead generation tool, we always recommend a search engine optimization (SEO) strategy. Why? Because you can’t generate new leads with a website if prospects can’t find it when they are searching online. However, we’ve found that a lot of people have a bad taste in
As search engines like Google get wise to what their users want, their technology catches up, too. Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver
Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers
The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally