Month: Jul 2017

How Google’s New Algorithm (Search Engine Ranking Formula) Impacts Your Site

Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers …

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Content Marketing and Search Engine Optimisation (SEO): Why You Need Both

Subhead: No, You Don’t Have to Choose Just One “Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve …

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How Latent Semantic Indexing (LSI) Keywords Can Help You Improve Your Search Engine Optimisation (SEO)

As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that …

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