How Google’s New Algorithm (Search Engine Ranking Formula) Impacts Your Site

Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers […]

How Quality Content Impacts Search Engine Results

The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]

Content Marketing and Search Engine Optimisation (SEO): Why You Need Both

Subhead: No, You Don’t Have to Choose Just One “Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve […]