How to Turn Web Users into Customers with Local Search Marketing

Great news for “go local” businesses: more than 85 percent of brand engagement by consumers is through local listings, web pages and search results, Search Engine Land reports. More than 60 percent of people research products online before purchasing, according to Nielsen research, so there are plenty of opportunities to turn a local search interaction into a purchase. Here’s […]

10 Ways to Market Your Business on Social Media

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms have redefined the way people do business. Organizations all over the globe now rely on social media to share photos, new offers, […]

8 Web Design Trends to Follow in 2018

Beauty is in the eye of the beholder.  Some people appreciate simplicity; some appreciate luxury. You can create algorithms, conduct surveys, and take polls, but no matter what it’s difficult to market your product based on people’s choices. What is it that people like? How do people make a choice? What is a good choice? What […]

Linkless Backlinks Are the Real Future?

One of the main SEO factors that Google and other search engines take into account when ranking your website are backlinks. If there are plenty of links pointing from other, reputable websites to yours, that signals the search engines that your website offers valuable content, and that it can be trusted. As a result, your […]

10 Social Media Mistakes to Avoid at all Costs

It’s been more than ten years since I created my Facebook account. I have to admit, it took me a while to realize that Facebook would turn into a marketing platform, as well, not just one where you “hang out” with friends. Oh, how the times have changed. Right now, we can’t imagine a complete […]