Month: Apr 2019

How Users Search – The Basics of SEO and What Intent Means for Your Strategy

Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative? While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for …

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Social Media Marketing (SMM) – Key Skills and Trends of the Future

Over the years, social media platforms have become the force for progress in the marketing world. Initially created for completely different purposes, these platforms have become a place where businesses can easily market their products. Social media marketing is definitely here to stay, and here’s why: 73% of marketers say that social media marketing was “quite …

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Search Engine Optimisation in 2019: How to Ensure Your Content Gets Ranked

Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost …

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How to Deal with B2B Demand Generation Myths to Improve your Strategy

As a B2B marketing discipline designed to create interest in products and services, Demand generation is indeed a complex strategy. Obviously, great sales pipeline opportunities and revenue are its positive outcome. Most demand marketers consider the lead quality an ideal key metric as a player in this realm, whereas many do it for the sake …

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