How Will Search Engines Evolve in the Coming Years

More than 53% of all trackable traffic on the internet comes from organic search and roughly 15% comes through paid search on search engines. These estimates only take trackable traffic into consideration. It is safe to say that search engines such as Google, YouTube, and social media websites such as Facebook and Twitter account for most of […]

What are Chatbots? How do they work? Why are they important?

What is a chatbot? It is an artificial intelligence (AI) software or a computer program which conducts a conversation through audio or textual methods. Why are chatbots important? A chatbot represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in a native language is applied in various enterprises […]

Blockchain Technology

Blockchain technology deals with distributed public ledgers that have data and ensure that transactions can never be altered.  The most popular examples of blockchain usage are Bitcoin and other cryptocurrencies, however, blockchain technology is finding a diverse range of purposes. Uses such as data storage, financial transactions, and many more have been investigated as potential benefits of […]

What is the Difference between User Experience(UX) and User Interface(UI)

The world of web design is replete with acronyms, many of which have similar or overlapping meanings.  Two of the most prominent ones are UX and UI. Standing for user experience and user interface, respectively, these two words help shape the design constructs that define every website and app on the internet.  Yet, what do […]

What to do NOW to ensure that your business thrives after the COVID-19 pandemic

Globally, more than 80% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. Every statistic and report you read now will make your skin crawl. The worst of it is, perhaps, […]

Tips for Creating an Instagram Stories Content Plan

Instagram Stories have become one of the most powerful ways for brands to reach their target audience. With 500 million users using Instagram Stories every day, more businesses are taking advantage of this form of real-time content. Posting Stories on Instagram increases brand awareness. Research from the photo and video sharing platform shows that one-third of the most-viewed Stories […]

Coronavirus is a Catalyst for Work-From-Home Tech

This is the story of hope – the story of a ray of light at the very end of a tumultuous dark tunnel. Covid-19 has come to test humanity – from businesses to relationships and human communications. True to the words of Jack Ma, it is in times of trouble that great leaders are nurtured. […]