How to Optimise Content for Voice Search in 2021

According to a study by Statista, there are 4.2 billion voice assistants being used in devices around the world in 2020.  4.2 billion.  That’s more than half the world’s population. Forecasts suggest that by 2024, that number could reach 8.4 billion units – a number higher than the world’s population so it’s safe to say that […]

How SEO Has Changed Over the Years?

Search Engine Optimization (SEO) is imperative for corporates to gain greater visibility and searchability. Regardless of how large or small your business is, SEO is an essential tool for drawing visitors to your website.  Ranking high on organic search results will ultimately enhance user engagement and conversion. Moreover, high-quality SEO means an incredible user experience […]

How Google Indexes Passages of a Page and What it Means for SEO

You need to consider all of Google’s algorithm changes and how they will affect your small business SEO. Google is going to index the English language passages on your website and this will result in a ranking change. This is only one of the many changes that were recently announced by Google and below is […]