6 Ways Your Web Host can Affect Your Online Business

Web hosting is crucial to an online business. If you do not pick the right web hosting provider, then this might lead to a loss of revenue and sales which can significantly affect your business.

Potential issues, such as data breach, might surface when you choose an unreliable web provider. Not to mention that it comes with consequences.

That’s why you need to ensure that you double-check everything before signing up. To give you a better understanding, here are the six ways how a web host affects your online business:

1. Speed

According to research, there’s a definite relationship between your page loading speed and conversions. The quicker a page loads, the more users are likely to visit and do business on your website.

Since speed is a critical factor when you are running an online business, it is always an excellent idea to check with your web hosting provider, see what kind of package they offer and if an upgrade is needed on your part.

You can choose between a shared hosting provider, dedicated server, or a virtual private server (VPS) depending on the needs of your business.

2. Security

You will always place your website on shaky ground unless you choose the right web hosting provider.

Hackers and cybercriminals have been increasingly rampant these days. These malicious individuals are using web hosts to be able to access your site and compromise your security. Once they do, your business will be affected, which can lead to revenue loss in the long run.

That’s why you need to take several steps to ensure that your web provider offers the best security measures. This usually includes the detection of malware, malicious codes, vulnerability scans, and more.

Your web hosting provider should also have a policy for distributed denial-of-service (DDoS) attacks. Otherwise, if your hosting system is easily accessible at all times, it will be susceptible to cyber-attacks and security breaches.

You should also ask your hosting provider about their plans for data storage, back-up, and other security measures that should be reinforced in your site.

3. Uptime

Website downtime can lead to revenue loss. If you want to maintain optimal performance for your site, then you have to do your best to able to prevent these downtimes.

Constant downtimes can also negatively impact your SEO efforts. To improve your site’s performance and online business, you need to minimize unwanted downtime.

You might be asking, “how can I achieve this?” Well, you need to partner with a company that guarantees you with steady uptimes.

Ideally, they should be able to provide you with continual and optimal uptimes. If it is not feasible, then you are better off finding a different web provider.

4. Monitoring

You need a system that allows you to monitor your website. It is vital in checking the entire security and performance of a website. It also lets you save time and money, allowing you to monitor your site’s activity at any given place and time.

5. Accessibility

A reputable web hosting company will ensure that your site is always accessible and available to all users, which is crucial for your online business to thrive.

Ideally, users should be able to look up your site at any given time of the day and explore it without any interruptions.

If you deprive them of access to your site because of constant downtime, then you could end up losing not just money, but the loyalty of your customers as well.

So, choose the best web hosting company that will give you the best uptimes.

6. Scalability

You might be starting with a smaller sized website, but as your business (and traffic) grows, your site will also get bigger over time. If that is the case, then you might need more hosting resources to make sure that you are delivering optimal speed and performance to users.

The web hosting company that you pick should be able to meet the increasing demands of your business and cater to your growing site.

Let’s say that you have an e-commerce site and currently you only have a few products. But as your site’s popularity grows over time, you might decide to add more and more products to your online store. That said, you will need a web host that can help you improve the visibility of your online store.

Final Thoughts

In today’s fast-paced and digital world, choosing a reliable web hosting provider offers a lot of advantages.


Matt is the co-founder of WebsiteHostingRating.com and an expert web developer who writes Hostgator review and web host comparisons. When not at work, he enjoys spending time with his family and taking his pug for a walk.

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