Zimbabwe Online/Digital Marketing Blog

3 Types of Social Media Influencers (And Why Are They Important In 2020)

Influencer marketing has taken over traditional marketing in terms of its effectiveness.  People make purchase decisions based on recommendations of anyone having a positive influence on them. The psychology that supports this consumer behavior lies in the “sense of belongingness”. This feeling comes after they adopt the choices of the people they trust. In this article, I …

3 Types of Social Media Influencers (And Why Are They Important In 2020) Read More »

What Business Owners Need to Know About Online Reputation Management

Most people have heard the quote, “there’s no second chance to make a first impression.” Business brands, through their marketing efforts, influence other people’s perceptions daily. However, a simple mistake, negative review, or a bad story can ruin a reputation that’s taken years to build.  According to recent research, 78% of online shoppers said that …

What Business Owners Need to Know About Online Reputation Management Read More »

Social Media Promotion vs. SEO Which Is Better

Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts.  From billboards to magazines and from newspapers to television, we are now currently living …

Social Media Promotion vs. SEO Which Is Better Read More »

How SEO and PPC Can Work Together to Drive Traffic and Conversions

Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both …

How SEO and PPC Can Work Together to Drive Traffic and Conversions Read More »

How to Build a Good Social Media Marketing Strategy

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have a very poor return on investment (ROI), and …

How to Build a Good Social Media Marketing Strategy Read More »

Tame Social Media to earn Benefits for Your Business

Social media is the new way of communicating, connecting, and interacting with your prospective customers. There are over 14 billion active profiles across the top social media networks. Yeah, that’s a huge potential audience for your business.  But it’s challenging to manage multiple social media accounts and reel in the unique benefits of each platform. …

Tame Social Media to earn Benefits for Your Business Read More »

Beyond COVID, Digital Marketing Leads the Pack

A February survey (here) of Chief Marketing Officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong trend toward digital advertising will continue, with 80% of CMOs expecting to increase digital spending in 2020. A few weeks later Covid-19 hit and digital became even more of an influence. Social distancing and …

Beyond COVID, Digital Marketing Leads the Pack Read More »

How Small Businesses Can Holistically Manage Their Reputation

Through various digital platforms, users can share their views and opinions on any business or brand. Online reputation management—monitoring the digital platforms for both positive and negative mentions—becomes essential for a small business. However, managing your digital reputation requires more than passively responding to comments and reviews. Many businesses monitor their reputations online, but are …

How Small Businesses Can Holistically Manage Their Reputation Read More »