Zimbabwe Online/Digital Marketing Blog

ecommerce, shopping, credit card

The Effective Relationship Between eCommerce and Businesses

Any kind of business transaction that is conducted online is called eCommerce. It is not just confined to the online process of buying and selling. eCommerce is also inclusive of online auctions, the payment gateways as well as internet banking. The importance of eCommerce cannot be emphasized enough for the businesses of today. The significance …

The Effective Relationship Between eCommerce and Businesses Read More »

twitter, facebook, together

Top 10 Reasons to Use Social Networks for Advertising

The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise.  Here are the top ten reasons to use social networks for advertising. 1. Your Customers are on Social Media Platforms Perhaps the most important reason …

Top 10 Reasons to Use Social Networks for Advertising Read More »

What are Chatbots? How do they work? Why are they important?

What is a chatbot? It is an artificial intelligence (AI) software or a computer program which conducts a conversation through audio or textual methods. Why are chatbots important? A chatbot represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in a native language is applied in various enterprises …

What are Chatbots? How do they work? Why are they important? Read More »

Blockchain Technology

Blockchain technology deals with distributed public ledgers that have data and ensure that transactions can never be altered.  The most popular examples of blockchain usage are Bitcoin and other cryptocurrencies, however, blockchain technology is finding a diverse range of purposes. Uses such as data storage, financial transactions, and many more have been investigated as potential benefits of …

Blockchain Technology Read More »

What is the Difference between User Experience(UX) and User Interface(UI)

The world of web design is replete with acronyms, many of which have similar or overlapping meanings.  Two of the most prominent ones are UX and UI. Standing for user experience and user interface, respectively, these two words help shape the design constructs that define every website and app on the internet.  Yet, what do …

What is the Difference between User Experience(UX) and User Interface(UI) Read More »

Why a Website and E-commerce Capabilities are important for Businesses in Wake of COVID-19

We are currently facing a serious health crisis that will have a critical impact on global supply chains, markets worldwide and businesses small and large for an indefinite amount of time. As we all hunker down and brace for the full impact of the coronavirus (COVID-19), it becomes evident that as a small business, having …

Why a Website and E-commerce Capabilities are important for Businesses in Wake of COVID-19 Read More »

What to do NOW to ensure that your business thrives after the COVID-19 pandemic

Globally, more than 80% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. Every statistic and report you read now will make your skin crawl. The worst of it is, perhaps, …

What to do NOW to ensure that your business thrives after the COVID-19 pandemic Read More »

Tips for Creating an Instagram Stories Content Plan

Instagram Stories have become one of the most powerful ways for brands to reach their target audience. With 500 million users using Instagram Stories every day, more businesses are taking advantage of this form of real-time content. Posting Stories on Instagram increases brand awareness. Research from the photo and video sharing platform shows that one-third of the most-viewed Stories …

Tips for Creating an Instagram Stories Content Plan Read More »