Zimbabwe Online/Digital Marketing Blog

Influencer Marketing: Tips for Working with Opinion Leaders

When running your business online, working with opinion leaders is a crucial part of your success. Due to the popularity and significance of social media platforms, the people that have created a following for themselves can also play a significant role in marketing your brand. Social media influencers can help you reach your target audience …

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All You Need to Know About the November 2019 Google Update

It is well-known in the SEO world that Google regularly makes updates in its algorithm and rating parameters. Google publicly announces many of the broad-based updates through its various social and public channels. However, recently, there was an algorithm update in November that wasn’t at first announced by Google. The updates made by Google on …

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Amazing Instagram Promotion Tactics You Can Use to Get Real Results

Instagram is great for businesses because it can help them create massive brand awareness. Over the last few years, Instagram has been releasing a lot of updates, many of which have helped businesses get the most out of the platform. Instagram allows you to run ads using either CPC (cost-per-click) or CPM (cost-per-1000-impressions) models. No …

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Implement These 5 Effective Social Media Strategies to Boost Your SEO

The business minds of e-commerce industry are always abuzz about social media’s contribution to influencing SEO. The term “Social media SEO” refers to the various social media activities businesses implement to boost the organic traffic of their websites via search engines. And the term never gets old.    Today, every marketer strives to appear in …

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7 Ways Facebook Chatbots can Boost Your Conversion

Chatbots are in trend these days. They are highly versatile and can be utilized to boost customer service, increase online sales, as well as help in customer retention, lead generation, and data collection. Using chatbots also improves your marketing efforts and conversions on what is missing on your marketing strategy. What is a Chatbot? A chatbot …

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