Zimbabwe Online/Digital Marketing Blog

Ushahidi: The Power of Crowdsourcing

NB: This article was originally posted on Jun 27, 2015 so content references are correct as of that date. Africa is quickly becoming a mobile-connected continent: mobile phones are often the only technology available, especially in places where it is hard to find power lines, fixed-line telecom infrastructure, or personal computers. This technological explosion is changing people’s …

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Google’s 200 Ranking Factors [INFOGRAPHIC]

Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors … Whew! That’s quite a list. How are we supposed to …

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Has Google Search Algorithm Update (Hummingbird) Killed Keyword Research?

“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you’re doing it wrong.” – Jordan Kasteler, freelance marketing consultant If you have a website, you’re probably quite familiar with conducting keyword research. …

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Why Digital Marketing is important in 2017

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. What is Digital Marketing It is …

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How Voice Search (Siri & Google Now) is affecting Search Results & Search Engine Optimisation

Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. Marketers, analysts, and brands have to revise their digital strategy and adapt to this shift. In places like Japan, Europe, and America, speech assistants have taken a strong root among millennials and generation Z digital marketers are improving their strategies …

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10 Digital Marketing Mistakes to Avoid

Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently …

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Why your Zimbabwean Business needs an Intranet

Please visit www.intranet.co.zw to learn more about our Intranet products and services. The Current State of Enterprise Intranets These days, most corporations have their own intranet, which is somewhat like the internet except for the fact that it’s only accessible to those within the company. However, Intranets are not just useful for large enterprises, SMEs …

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12 Actionable Search Engine Optimisation (SEO) Tactics to Start Using Today

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.” — Kevin Indig, SEO Ninja at Atlassian As Kevin noted, much of a company’s SEO success lies in beating the competitors to …

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Lizwe Dube 05/05/19

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