Online sellers are facing an abandonment crisis. According to a report from Barilliance, 78% of online shoppers leave a website without checking out, a number that has been increasing over the past five years. The rate is even higher on mobile devices, with nearly 85% of carts left abandoned, a figure that is truly shocking
SEO (Search Engine Optimization) is the process of getting your website to rank higher in search engine results pages. Unlike Google Ads (or other type of ads), SEO is free. Well, technically free. SEO is free in the sense that you don’t have to pay another company directly to have certain pages of your website
If you’re a developing business, or if you’re an established business trying to establish an online presence, SEO is going to be your best friend in the marketing aspect of things. SEO is the practice of optimizing a website or blog so that its content ranks well on search engines and therefore drives more traffic.
From functionality to appearance to navigation to coding integrity, there are several factors involved in developing a user-friendly, eye-catching website. There are a lot more that needs to be taken care of by developers and designers while they’re in the mission of creating a great website. They must adopt a collaborative approach to build a
From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. This is true not only in popular culture but also when it comes to business, marketing, and branding. Symbols offer a powerful and effective way for companies to communicate their
As IoT makes its way into multiple aspects and domains of our lifestyle, people are wondering if we can go past home assistance and connected house appliances. In 2019, we’re at the forefront of seeing some of the best technological advances that are set to make a debut in 2020. Let’s go through some of
The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the most important opportunity of playing by the trends. The trends will determine which tips will be hit and which will pass every year.
In the world we are living in today, we are always surrounded by pictures and videos. Billboards that were once paper posters stuck to walls are now large LED screens displaying motion pictures and graphics. As consumers, we indirectly absorb all this information, stimulating our minds. Social media has changed the market for marketing, and
E-commerce is a massive business, and it is only going to continue to grow in the future, which means that you need to get your business online, even if you are running a brick-and-mortar store. The numbers tell the same story. According to Statista, there were 1.66 billion digital buyers in 2017 alone, with the same
Do you remember the days when you had to go to the library to look for information? Or ask a friend or relative? While both these options still exist, they are widely surpassed by internet searches. Sure, you may still call your mom to get her mouth-watering cookie recipe or get a friend’s recommendation for