A great way to learn more about your audience is by not only developing buyer personas, but also reader personas. Not all of your readers are going to be your buyers.
However, the topics within your blog should depend on the goals you want to achieve. For most companies, they see their blog as an opportunity to educate and nurture prospects and hopefully pushing them down the sales funnel.
A great way to learn more about your audience is by not only developing buyer personas, but also reader personas. Not all of your readers are going to be your buyers.
However, the topics within your blog should depend on the goals you want to achieve. For most companies, they see their blog as an opportunity to educate and nurture prospects and hopefully pushing them down the sales funnel.
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