Anatomy of Effective Web Design [INFOGRAPHIC]

How does web design impact the image of your business and why is it important? In this ever-changing digital world, it is necessary to keep up with the latest design trends and have an updated website. That is why a well designed website is crucial to your business. A good website that is user-friendly, and […]

Low-Cost Marketing Tips

Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227 US) on their respective marketing campaigns, while achieving less than […]

What to look for in a Web Hosting Company

Web host reviews can feel rather stagnant because most are written from a factual point of view rather than the emotional point of view. Spending money is more emotional online, so how does a review of the technical capabilities of a handful of Web hosts measure up to how good they are? When you are […]

Essential Things to Include in Every Blog Post That You Write

A blog is essential for any freelancer. It’s brought me many clients and is a great marketing tool to grabbing new people and directing them to my little Internet-place but if you’re not including certain aspects, it could be a waste of time. If you’re finding that your blog isn’t attracting the right type of […]

Creating an Engaging Digital Experience (10 Steps!)

In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and […]

Tips For Implementing a Corporate Knowledge Base

Savvy organizations understand the importance of having a knowledge base that is more than just a static repository. They want a place where people connect and collaborate with each other and contribute the information they need to get work done that can be accessed at any time and from any device. However, translating your vision […]

The Right Pace to Grow your Business

“Within a couple of weeks after Chobani got into ShopRite, we started getting orders for 5,000 cases. The first time we received one, I kept double-checking to make sure it didn’t say 500. It quickly became clear that our biggest challenge wasn’t going to be selling enough yogurt—it was going to be making enough yogurt.” […]

Debunking Common Social Media Myths

Social media is the Holy Grail of content marketing. You can generate new clients, maintain current ones, and have awesome strategies. But, are your beliefs about social media right? Or do you believe some of the huge social media myths out there? Let’s take a look at the top 10 social media myths that many […]

Clear Thin Content on your Website for Better Search Engine Performance

“Every piece of your content should be excellent enough that customers are compelled to share it.” — Joe Pulizzi, founder of Content Marketing Institute Since 2011, Web masters, marketers and business owners have been finding the task of content creation increasingly difficult. This is largely attributed to Google’s Panda algorithm and its subsequent updates. The […]

5 Reasons Why Your Social Media Campaign is Not Working

Have you jumped on the social media bandwagon, but haven’t got the expected results? Do you think that the medium that millions of entrepreneurs from all over the world are leveraging is not just working for you? Recent years have seen businesses moving in droves to social media. The success stories of a few top […]