Month: Feb 2018

7 Key Metrics for Producing Highly Effective PPC Ads

“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your …

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5 Alternative Ways to Advertise Your Business Online

Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-utilised by businesses handling their own online marketing activities in-house. The power of content however shouldn’t be underestimated. 9 out of 10 …

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Boost Your Business: Web Development Trends for 2018

Technological innovations such as blockchain, artificial intelligence, augmented and virtual reality (AR/VR), hybrid cloud are proliferating rapidly. These trends provide efficiency and productivity, empower organizations to thrive in a world where technology is increasingly prevalent. It is therefore crucial for companies to understand the impact of these technological advances on their business so that they …

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Why Listening to Your Customers Can Improve Your Sales and Conversion Rate

Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without saying “the customer is always right” did not come about and become a common adage without solid reason. It’s not a good idea to alienate whoever has …

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How to Create a Content Marketing Calendar

What exactly is a content marketing calendar? Why do you need one? Simply put, a content marketing calendar should be the place where you organize every piece of content you produce— and schedule everything you will produce in the future. It’s where you schedule everything from blog posts to Tweets, Facebook posts to podcasts. Without a calendar to …

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