Social Media Promotion vs. SEO Which Is Better

Marketing approaches and philosophies have continued to shift over time to remain relevant to the masses. Technology in recent decades has played a vital role in bringing a lot of changes to companies and businesses worldwide, resulting in new viable marketing efforts.  From billboards to magazines and from newspapers to television, we are now currently living […]

How SEO and PPC Can Work Together to Drive Traffic and Conversions

Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both […]

3 Things to Understand About Voice Search’s Role in SEO

It was only a few years ago that using a voice assistant was little more than an exercise in frustration. Even on the rare occasion that they actually understood our voice, they rarely were able to return anything of value. A lot has changed since then. Just last year, research from Adobe found that 48 percent […]

How to Build a Good Social Media Marketing Strategy

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have a very poor return on investment (ROI), and […]