If you are looking for some great Instagram tips for your B2B brand, then you are on the right page.
B2B marketers have started leveraging social media platforms for their business expansion and have realized the growth they have experienced.
They tend to believe in fact that not all platforms are best suited for all types of businesses. But it’s all a myth. All that is important is to use each social platform effectively.
With around 1 billion monthly active users, Instagram is the most popular social media platform that B2B marketers can rely on. Here in this blog, we have discussed 6 extraordinary Instagram tips for your B2B brand that can help you grow your business in 2021.
So, let’s delve in.
1. Display Instagram’s User Content on Website
Forget those traditional ways of advertising where branded content played an important role. Over time, user-generated content has superseded the power of branded content and has taken over all the social platforms, especially Instagram.
Websites are the online storefront of B2B marketers and therefore it is important to maintain the credibility of the website. One of the most amazing ways of doing so is by displaying Instagram’s post on the website. Many social media aggregator tools like Taggbox can help you with a simple integration process.
In this way marketers can expand their audience base by integrating their social audience with professional audiences. Also, this helps marketers to build trustworthy relations with other businesses and boost their brand’s performance.
2. Showcase Authenticity and Uniqueness
It is important for brands and businesses to understand the need for showcasing authentic and reliable content that displays real product images.
It’s time to switch from the average looking post that has nothing more to display than branded taglines and edited images. Unique content is the need of the hour which can help you attract more visitors to your Instagram profile.
One best ways to do this is to display real-time user generated content on Instagram to maintain the uniqueness of your profile. It humanizes your B2B business and displays the real stories that relate to your brand.
3. Use Focused Hashtags
Hashtags are the most powerful tool for expanding your B2B business on Instagram. It is important to research the hashtag you are going to use. Why? Because your audience is everywhere on Instagram and it’s important to enhance your visibility by making it easy for the audience to find your business.
You might think that a generic hashtag will work for your targeted audience and businesses. It might, but it will not make your B2B brand a unique search and will result in a degraded conversion rate.
In fact, you can increase the participation of your target audience by allowing them to post content with the same dedicated hashtag that reflects your brand. In this way you can promote your business by yourself and can even let your visitors promote your business and products.
4. Make Use of Instagram’s Link In Bio
Your Instagram Link-In-Bio is the most important place for promoting your brand in just 150 characters.
Instagram does not allow you to add a link in the caption of your post and so you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your latest post, website, or offers.
You can even create shoppable UGC galleries on your business Instagram page. And, there is no better place than your Bio to add a link to your Shoppable gallery which will increase its visibility and discoverability.
5. Post Images that Highlight Your Brand
Random and abstract images on your Instagram profile will lead to lost connections. It is therefore important to post images that reflect your brand and products.
Don’t focus on posting every day. Instead try to align your posts with your brand. It will help you display the aesthetics of your brand.
Also, post images that highlight key information, statistics, information, or growth related data. This displays a clear idea of a product’s value and engages other businesses with your business.
6. Utilize the Power of Instagram Stories
500 million people use Instagram stories on a daily basis and 68% become more interested in a brand or product after viewing an Instagram story.
So if your customers are using Instagram stories, why aren’t you?
The short, 24 hour lasting Instagram story is trending and has the power to influence almost everyone who is exposed to it. As a B2B marketer, it is crucial for you to utilize the features of Instagram stories to help expand your business’s social presence to a larger audience and to trigger them to connect with you.
You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.
Instagram presents a great opportunity for B2B marketers and offers tremendous potential for brands to promote their products and services in an effective way. All you need is to utilize Instagram properly as noted in the above-stated marketing tips.
Hi, I’m Julie! I am a freelance content writer, formerly worked out of Adam Smith Institute in California. I spend most of my time on the internet, searching for solutions that could help businesses grow exponentially.