What are the major resources for your market strategies? How does a confident and successful entrepreneur differ from one who has tried several times and has failed? The simple answer is that the confident guy earns more money than the guy who has failed. The longer answer is slightly more complicated. It is connected with the confidence to take a chance and a carefully prepared marketing strategy.
Good Market Strategy Essential
So let’s say you have ambition and have no desire to fail – even though you know it is possible. Even though you know that success is not definite. How do you get a business running effectively, and do so in a way that you do not have to give it up through failure? The answer is that you should have a good market strategy designed to make you money. One that delegates duties where necessary and makes sure that everybody involved has a part to play and plays it.
The position of your business is an important factor in the major resources that you can use to help your marketing strategies to succeed. Is it an existing business trying to create a market for a new product or service? Is it a new company trying to break into an existing market? Perhaps it is a combination of the two?
Importance of Social Media in Online Marketing
One of the major resources available to you is social media. More people now use Smartphones and other portable devices to carry out service or product searches online. Social media owns mobile technology, and if you have a website it must look good on small screens. Most modern websites are responsive to multiple screen sizes, and so must yours be.
Increasing numbers of businesses are using Facebook business pages, LinkedIn, Google+ and blogs to present their businesses to the public. They use Twitter and Facebook to build a list of followers and send messages to millions of potential clients or customers that lead them to their websites. The days of manually building online lists by offering gifts to join are on their way out. E-mail marketing is not what it used to be. Incessant spamming is allowing Twitter to take over.
YouTube enables you to make a video and publish it to the world free of charge. Simply include a link to your video on your tweet, Facebook post or on another form of social media you use. Pinterest allows you to create a link that will remain there forever.
Use keyword to divert users to your pins that are linked to your website or Facebook page – or even your LinkedIn account. An important factor is not to copy all the same information to each social site. Rewrite your messages so they differ between each application.
Market Strategies Should Target the Client
The shotgun approach to using social media does not always work. You must have a market strategy that is directed to the people you want to attract. Here are some aspects of a market strategy that you should consider – in fact, must consider!
Who Are You Targeting: Who is your targeted customer? Who will want your service or product? Your product may well be a service, so there is little difference between the two terms. If your service is limited, such as repairing damaged bodywork on vehicles, then reflect that in your promotion. Do not promote ‘auto repair’ but focus directly on your service: ‘auto bodywork repair’.
Do You Have a USP: A unique selling proposition is what sets you apart from your competitors. Think over what you are selling. Forget the product or service name. Your clients want to achieve something with what they purchase. You are selling what they want to achieve – you are selling a solution to their problems.
Find Their Problems: Work on that and you will achieve more success than just saying “This is my product – buy it!” Devise a product that solves their problem! How do you find their problems? Surf the forums. Forums are excellent resources to give you ideas on new products – or even used for your existing products. Google ‘xxxx forum’ where xxxx is your market. So, something like ‘vegetable blight forum’ will give you forums where people have a problem with blight on vegetables. Find some issues and decide if you can devise a product to help them. Use any topic you like – there are forums for just about anything.
Measure Success: If you use advertising, online or offline, then measure the success of each advert. If you use pay-per-click (PPC) such as Google Adwords and Facebook advertising, then measure the success of each individual advert or even each keyword.! A keyword that makes you $100 from one advert is worth more than several that give you $100 combined.
Attack Your Competition: You must learn who your competitors are and how you can provide what they cannot. Research your market or simply run a Google search, which is a good resource to get that information. Use keywords relating to your product and use them in Google’s search box. You can narrow your search down to country, state or even town. Google’s results will then provide you good information about your genuine competitors.
Check out these competitors and figure what you can provide that they cannot. Take the top few and put them prominently on your Facebook page and the Home Page of your website. Right away, potential clients and customers will see what you can offer that others may not.
Offer USPs: Maybe you have free delivery to offer; maybe a cost advantage or maybe you collect faulty products without quibbling over it. Make all of that clear and you might get the jump on your competition. Many people are simply buying a product – the small differences don’t matter. What matters to them may be getting free next-day delivery. Perhaps it’s having their complaints listened to properly. Who knows – so ask them! A simple question is one of the most effective major resources you have at your disposal.
When seeking major resources for your market strategies keep it simple. Think about what you are selling. You are selling a solution to a problem – not a product or a service. Present your advertising that way and you will be using one of the major resources for your marketing strategies: your brain!
Major Resources for Your Marketing Strategies: Summary
To summarize, there are many resources for your market strategies available to you. They range from various marketing data and advertising tools to simple brain power. Never lose sight of what your customers or clients are looking for. They have a problem they want solved, otherwise they wouldn’t have a need to buy.
That problem might be a special gift for a friend or a relative. It might be that their home or even their car doesn’t look like they want it. It could be that they need something to jazz up their own business’ performance. Your marketing strategy should address these problems, and you have many resources available to tell them you can help. Targeting the client: These are the objectives of the major resources for your market strategies.
Sonal Patil is a research analyst at Market.Biz. She is keen to handle and use market data for developing marketing strategies. Apart from this she loves to travel and explore distinct places. Besides all this you will find me all time reading, Youtubing and learning new things.
Out of all the web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you.
Mcwill Masonda 01/04/17
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Great work ethic and professional. Highly recommended. Ask about search engine optimisation when you engage them. You wont be disappointed
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Google
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Google
Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing
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Google
Geweldige website. goed gewaardeerd. Zou niet om meer vragen. Dank je
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Google
The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website.
Shakina Hove 03/20/19
Google
Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience.
Web Design Zimbabwe
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Web Entangled - Zimbabwe is one of the fastest growing web Design Company in Zimbabwe since 2002 specialising in web designing and website development services in Harare, Zimbabwe. Zimbabwe’s web design company that gets you a remarkable website at affordable price and offers you free online marketing consultation to grow your business. Web Experts in Zimbabwe offering Web Design in Harare, Website Design in Zimbabwe, Harare Web Designers, Web Designers Zimbabwe, Web Design in Zimbabwe, Web Design Zimbabwe,Zimbabwe Web Designers, Web Design Companies in Zimbabwe, Affordable web designers in Zimbabwe, Best Zimbabwe web Designers, Zimbabwe Web Experts, Affordable web designers in Harare Zimbabwe. We understand it’s tough to run a startup today without a web and mobile presence. Fortunately, as a Leading web design company in Zimbabwe, we can get you up and running in a matter of days. We are your choice for a Zimbabwean Design firm in Harare Zimbabwe, but don’t take our word for it, just look at our portfolio which makes us the obvious choice for your development needs.
We believe that any solution will be effective only when it perfectly complements existing business strategies, practices, structures and vision. Each project is unique in its requirements and our approach subsequently differs. Our belief is “Whatever is possible – we will implement it”.
Website Development in Zimbabwe
What do we ask on your website design Zimbabwe questionnaire?
Best Web Design in Zimbabwe Procedure
Answering the following questions about your intended website will allow us to know exactly what website functionality you are after. This also helps us to advise you on the right brand design for your website, so please take time to go through them to help you increase your conversion rate.
What does your company do, and what is the purpose of your website?
What are your products and services?
What pages would you like on the website? (e.g. Home, About, Services, Contact).
List any websites you like. Perhaps from a colour, style or layout point of view. Please note that the website does not have to be the same type of business, we are just trying to understand the style that you require.
What is the target audience of your company/website?
Please tell us if you have an existing logo and colour scheme. If not, is there a colour scheme or logo idea that you would like to suggest?
Do you have any companies in the same field that you are competing against? If you know of any, please provide the name or website address of them.
Contact Us Today For A Free Web Development Quote Or A 30 Min FREE Consultation with one of our Designers! Call us today: +263 712 652348
Outsource Website & Software Development Zimbabwe
With the increase in number of Information Technology services being outsourced, Web Development and Custom Software Development leads in the amount of outsourced projects.
The is because companies globally have observed that outsourcing software and web design projects is affordable yet does not degrade the quality of the work.
Web Entangled - Zimbabwe is a custom software development and web designing company based in Harare, Zimbabwe.
Our services include outsource web development, outsource PHP programming, offshore outsourcing, offshore software outsourcing, Ajax web development, Joomla web development, Wordpress development, Ecommerce web development, other open source application development and integration service etc. We are an offshore outsource development company with its location in Zimbabwe providing various web development services to countries like USA, UK, Australia, US and many other countries globally. We are a growing company with an experienced team of developers and an impressive number of successful projects launched.
Best Web Designers in Zimbabwe
Web Entangled offers a holistic website design and development service in Zimbabwe that includes brand development, search engine optimisation, and a focus on visitor conversions. As a leading Zimbabwean WordPress digital agency our streamlined development processes and library of custom development tools are able to offer high quality websites at an affordable price.
From a simple brochure website to an advanced e-Commerce solution with a custom CMS or directory website, we can create the ultimate solution to meet your online marketing goals and website requirements.
All of our custom website design and development projects follow a structured development process that helps us execute your project on-time and on-budget. Each project is led by a dedicated Web Entangled Zimbabwe project manager, who will coordinate a project team that can include a content manager, graphic designer, an SEO expert, as well as the front and backend web developers.
WORDPRESS DEVELOPMENT
Theme Installation
Theme cofiguration
HTML & CSS
Javascript
WordPress Plugins
WEB DESIGN
Mobile Friendly
Responsive Design
User Experience Design
Graphic Design
Content Creation
WEBSITE HOSTING
Domain Registration
Website Hosting
SSL Certificates
Website Maintenance
Custom Email
WEBSITE SEO
HTML Code Markup
Website Loading Speed
Google Analytics
Webmaster Tools
Yoast SEO for WordPress
We believe in seamless online experiences, engaging content & the power of collaboration.
Web Design Company Harare
A connected & contemporary, FULL SERVICE DIGITAL AGENCY
Website design digital agency based in the Chisipite area of Harare, we specialise in Website Design, Digital Marketing and Comprehensive Communication Solutions. We build beautiful websites that are professional in design and superior in quality. More importantly, our website design focus’ on cultivating effective marketing tools. Marketing tools that create leads and ultimately convert leads into clients. And with our personalised, ‘one-on-one’ approach to service you are always in the loop and part of the process regarding all your digital marketing avenues.
We are an inspired team that put passion into each and every project, start-up or corporate giant. Within the digital agency world things move fast and we revel in keeping up with, and surpassing, the industry standard. On a monthly basis we do extensive research. Making sure that you and your brand are also running ahead of the pack.
From corporate giants to start ups, we can personalise a package to suit your needs. Whether you have platform-specific requirements or you need an all-inclusive solution, we are here to make sure you are receiving the most innovative and cost effective advantage.
WE ARE AN AWARD WINNING DIGITAL MARKETING COMPANY WITH A MISSION TO PUT YOUR BUSINESS IN FRONT OF READY-TO-BUY CUSTOMERS.
With extensive industry experience and customer-centric approach, we ensure your brand, website and marketing campaigns perform exceptionally, every time. We are an experienced team of professionals that stands at the forefront of all emerging trends in digital marketing. Understanding that every business has a different set of challenges and unique requirements, we deliver custom Internet Marketing Solutions that meet their specific needs. Together, we help diverse industry clients to stay ahead of their competition.
OUR E-COMMERCE SKILLS
Our experienced web designers and developers create end to end Zimbabwean e-Commerce systems. Our focus is on communication, automation of work-flow, management of financial transactions, usability management, content management, shopping cart application and payment gateway integrations. Our design supply includes:
- Creating a better customer experience wherever, whenever, and however.
- An Ecommerce website is an integral part of any sales channel. In fact, it may be your only sales channel which is why its important to get it right. Your website has to be quick, trustworthy, easy to use and showcase your products in the best possible light. The checkout process is key here, not forgetting the ability to process payments securely too.
- Shopping cart integration; visitors can add products and modify orders.
- Order history, shipping status, wishlist creation
- Add and edit product pricing and descriptions with ease
- Stock and inventory management
- Sales reporting that can be exported to spreadsheet formats
- Offer coupons, discount codes, and gift certificates
Moodle e-learning in Zimbabwe.
Web Entangled is the leading provider of eLearning Solutions Zimbabwe technology-enhanced solutions for teaching and learning. We achieve our goal by designing, developing and deploying e-learning technology enhanced curriculum content, teacher professional development and learning environment.
Web Entangled is the leading elearning solution provider in Zimbabwe.
Zimbabwe online learning with reliable servers.
Moodle is suitable for 100% online classes as well as supplementing face-to-face learning
Moodle Installations
Based on our many years of experience in installing Moodle onto servers, we have developed a step by step process which we follow to ensure that we achieve the best results for a successful deployment.
Web Entangled installs the latest stable version of Moodle onto a server of your choice. A basic course will be included in the Moodle installation and set up on the server. We will populate the course with test users. This is done to test the functionality of the site.
Moodle Plug-in Development
Web Entangled specialises in custom plug-ins that further enhance your learning requirement. These plug-ins are often propriety to the client and serve a specific purpose.
We have also customised our shopping cart plug-in for Universities, Colleges and Schools allowing them to seamlessly accept payments and enrol users into their courses.
Theme Design
Web Entangled Zimbabwe specialises in custom theme development. Our approach is to evaluate the client’s requirements and put together design mock-ups. Web Entangled offers a Basic Theme option, where we skin the Boost theme or any other theme chosen by the client, using CSS and HTML to match the corporate identity of the client. Our aim with the Basic Theme option is to deliver a cost-effective theme that looks great and functions effectively giving a great user experience.
Web Entangled Zimbabwe also offers Fully Custom Theme development, where we build an entirely new theme based on the Boost theme from mock-ups designed with our clients. Our themes don’t just look good, our goal is to combine great aesthetics and functionality and ensure that users can navigate around the Moodle site quickly and effectively.
The World’s Most Popular Learning Platform
Moodle-LMS
Web Entangled-Zimbabwe provides certified Moodle-LMS Learning Management System services that allow you to offer your course content online.
As a Certified Moodle Partner™, we develop customised Moodle-LMS platforms that meet your organisation’s needs and optimise efficacy through training and support.
What is Moodle-LMS?
Moodle-LMS is an open-source learning platform, which helps you create effective online teaching and learning experiences in a collaborative and private environment. The official website is moodle.com. It is available in over 100 languages and is trusted by organisations and institutions, large and small. Moodle-LMS has millions of users all over the world.
Certified Moodle Partner
Moodle HQ certified Web Entangled as a partner to provide high-quality Moodle-LMS services for your school, institution or organisation’s online learning environments.
We are a top software development company in Zimbabwe with over 15 years of experience.
High Performing Technology Teams. Remote or on-site.
CUSTOM SOFTWARE IN ZIMBABWE
From automating routine work processes to improving workflows within your company, or even creating secure data storage, our custom software solutions are designed to meet your exact requirements. Our software development process includes planning, designing, testing, deployment and maintenance.
Web Development In 2021 - A Practical Guide
MOBILE APPS
Our team of well-trained and knowledgeable mobile app software developers create custom, high-quality, user-friendly and cost-effective mobile applications for both Android and iOS. We use React Native and flutter as our programming language to build all of our apps as this gets you up on both platforms at the same time and future-proofs your product.
MODERN WEB DESIGN in Zimbabwe
Whether you need a small brochure site, a complex database driven web application, or an ecommerce shop, we have the combined expertise to create a perfect website for your company. We use WordPress for the base of all websites we develop and can integrate this exceptional platform into any software development we do for you.
Web Design: How to Get Started
When we engage with clients, we tailor our approach according to the problem at hand and environmental constraints. Whether project requirements are resourced based, fixed price, milestone based, onsite, offsite, usage / licence fee based or require ownership of IP, we are flexible in our approach. In all instances, we ensure that best practices are followed, that technology paradigms are appropriate and our work is quality assured.
We have experience in all major industry sectors and ensure that our solutions meet your specific industry best practices and regulatory requirements. Our offerings and engagements are designed to meet the demands of every industry in a way that is relevant to your organisational structure and business strategy. Our teams experience across various industry sectors ensures we constantly provide creative and effective solutions.
WEBSITE DESIGN AND DEVELOPMENT – CONSUMER VS. PRODUCT ORIENTATION
Does your website address your consumer’s concerns?
Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand.
For instance, you may think that talking about your product entices people to pay attention to your brand, but the way you do it may be putting people off before they get to know you.
Paying close attention to the marketing orientation of website design and development can pay off in the long run. But first, you have to decide which side of the orientation argument you’re currently on, and how your brand can articulate the best qualities of both.
Identifying these two frameworks for brand messaging is simple:
Consumer-oriented messaging focuses on the needs of the consumer. It implicates the end-user in describing the pain point that your product or service addresses.
Product-oriented messaging focuses on the features of the product or service you sell. It explains why your product is superior to other choices on the market.
The best marketing campaigns use both consumer and product orientation to some degree. However, the website design and development aspect of your digital marketing campaign is usually best designed for consumer-oriented messaging.
In order to understand why, it’s important to map your brand messaging to the buyer’s journey. The fundamental idea is that consumers go through stages of awareness, consideration, and decision before actually buying a product.
Generally, consumer-oriented messaging is more useful for the awareness and consideration steps of the journey, whereas product-oriented messaging performs better during the decision phase.
For many of your customers, your website is firmly placed at the tail-end of the awareness phase, as they move towards considering your product or service. In some cases, your website is the very first branded messaging a customer sees – it should speak to that customer as directly as possible, and gently guide them towards wanting to learn more about your products and services as a result.
HOW CONSUMER-ORIENTED MESSAGING WORKS...
Once you have front-facing brand messaging that speaks to customers’ needs, you can implement content development strategies that bring them closer to you. In most cases, this means running and maintaining a blog that talks about the things consumers care about within your industry.
When you’re targeting consumers in the awareness phase, you need to offer insightful, educational content that paints your brand in a positive light by demonstrating expertise and thought leadership. At the same time, you can use this opportunity to maximise your SEO options and thoughtfully engage in PPC advertisement to get the greatest impact out of every article.
Only after that fact should you move on to messaging that lets consumers who already trust you know just how valuable your products and services are.
The Fastest Ways to Bring Traffic to a New WebsiteResult-Oriented Web Design
We don’t just design a website for you. We create an online inquiry generation platform for your business that results in more sales and faster growth!
Bespoke Website Development
Our cutting-edge and dynamic web development service is ideal for small to medium scale projects with complex and bespoke requirements.
SEO & Digital Marketing
You need a better digital marketing strategy if your target customers can’t find you easily! We are experts in growing your client base through SEO, PPC and more!
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Secure your website with a robust SSL encryption security certificate , we offer the most powerful encryption available in a variety of options designed to meet your needs.
Frequently Asked Questions Web Design Zimbabwe
QUESTIONS & ANSWERS
Another company says they can build a web site for us for $200. Why shouldn’t we use them?
We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $200. There’s a possibility they’ll build a basic “website” that isnt competitive in your industry. You can’t have professional custom graphic design; you can’t have any interactivity; your site won’t be optimized for search engines and it will function and look like a $200 site.
You should always value, value over cost! Remember, a consultation with Web Entangled is always free and we just might be able to prevent you from wasting your $200.
How much does a website cost?
This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects start from around $1000.
How long does it take to design and build a website?
The time it takes to produce a website depends on the size and complexity of your site. A basic website typically takes around 4 weeks from beginning to end.
Will my website work on mobile devices?
Yes it will. All the websites we design work on all devices.
Will my website work on mobile devices?
Yes it will. All the websites we design work on all devices.
Do you do eCommerce/Online Store websites?
Yes we do
What is a Content Management System (CMS)?
A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection
Do you provide training?
Yes we do
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.
There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.
Can you design my logo?
Yes we do
What is a domain name?
A domain name is your address on the internet. Typically this would be something like yourcompany.co.zw
What is web hosting?
Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.
Client Testimonials
What our Web Design Customers Say....
"Out of all the Zimbabwean web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you." - Lizwe Dube
"The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website."- Reginald
"Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience." - Shakina
"Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing" - Tariro