Consultants, coaches, freelancers, doctors, lawyers and executives benefit from being easy to find online. When someone searches your name or your speciality, you want to control what they see.
1. Own a personal website
A simple site on your own domain, with your biography, services, experience and contact details, gives Google a clear, authoritative source about you.
2. Use your name consistently
Use the same name and photo across your website, LinkedIn, X, Facebook and directories.
3. Pick your expertise topics
Choose two or three areas you want to be known for, and write about them regularly.
4. Write helpful, specific content
Answer questions your clients ask, share lessons from real work and give local context.
5. Optimise each piece
Clear titles, descriptive headings, a strong opening and links to your services or contact page.
6. Build your profiles
A complete LinkedIn profile often ranks near the top for your name. Link it to your website.
7. Earn mentions
Interviews, podcasts, guest articles and speaking at events build credibility and links.
8. Monitor your name
Set up Google Alerts for your name and respond to anything inaccurate.
Need help with this in Zimbabwe?
Web Entangled has been helping Zimbabwean businesses grow online since 2002. Explore our personal website design, or request a free quotation and we will get back to you with a clear, itemised proposal.
