What is Social Media? Are You Covered?

Social media is the group of online communications channels devoted to community-based input, interaction, content-sharing and collaboration.

Here are some leading examples of social media:

  • Facebook
  • Twitter
  • Google+
  • Wikipedia
  • LinkedIn
  • Reddit
  • Pinterest

Social media is growing as an essential part of life online as social sites, and applications multiply. Most conventional online media incorporates social aspects, for example, comment fields for clients. In business, online networking is utilized to market products, promotes brands, connect with current clients and encourage new business.

Online networking examination is the act of gathering information from Web journals and online networking sites and investigating that information to settle on business choices.

Social CRM (Client Relationship Marketing) can be a useful business device. For instance, setting up a Facebook page permits individuals who like your brand and the way you lead a business to Like your page, which makes a venue for communication, marketing, and networking. Through social media sites, you can encourage and monitor discussions about your brand for ongoing feedback.

Enterprise social networking permits an organization to connect people who offer comparative business interests or activities. Internally, social tools can provide employees access information and resources they have to cooperate productively and tackle business issues. Externally, public social media platforms offer an organization to stay connected with their clients while making it simpler to manage research that can be used to enhance business processes and operations.

Social media is also frequently used for crowd sourcing. Customers can utilize social networking sites to offer ideas for future products or tweaks to current ones.

Traditional methods of marketing are seeing a reduction, (for example, newspaper adverts, trade magazines, in spite of the fact that I am still a major fan of all things print). Other methods, for example, Internet advertising and the utilization of online networking has seen an expansion (despite the fact that I am not a big fan of Google Adwords or pay-per-click). Why do individuals respond to online networking as opposed to the traditional methods? The response to this inquiry is a fundamental one… advertising is no more a restricted road; it’s an engagement of the discussion.

Big organizations have rushed headlong into the social media space, making online networking divisions and titles like social media administrator, center manager, and director of communication. I have never been immense on occupation titles, yet I likewise think stuffing online networking investment into an office or work capacity constraints the way associations should be contemplating online networking.

Social media is an umbrella that can add life in every business sector. Regarding the LinkedIn / Facebook debate, I would say that LinkedIn is a more business or corporate platform while Facebook is a more customer-oriented social media platform.

A recent survey of 503 respondents shows how protesters used social networks to associate with the Umbrella Movement. Most respondents (75 percent) were aged 19-39 and 92 perent had some university background. Larger than 75 percent of them support the campaign.

Online social networks significantly influence human communication. Facebook, as the most  broadly utilized social network site in the world, is a site for matching assumptions on current affairs and sorting out get-togethers. Facebook activities give participants access to various types of individuals and diverse perspectives.


Vaishnavi Agrawal loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. Her work has been published on various sites related to Hadoop Online Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.