How to Improve Your Website’s Domain Authority

DA or domain authority is a yardstick for measuring the metric of a website, invented by Moz. For the search engine optimizers, this is one of the most vital numbers. The higher the DA is, the better the chances of obtaining higher rank and increased search engine traffic. The million dollar question asked by the novice optimizers is, “Can the DA be changed or is it something immoveable and unchangeable?” The answer is that there are definitely some practical strategies you can use to boost the DA of your website.

A few facts on domain authority

There are lots of factors on which domain authority is based. Primarily, the factors are related to the link profile of the website, as to how many backlinks are being redirected to your website and ‘of how much authority’ are those sites. It is extremely difficult to obtain 100 as a DA number. Only giant websites like Google and Facebook are rated that high, so don’t be disappointed about not being able to achieve that number.

You can’t directly influence DA. You can never bring about a change in your Domain Authority Score in a way you change meta-tags of your site.

So, what are the ways in which you can boost your DA score?

Make sure your SEO is effective: Abiding by all the technical aspects of SEO is extremely important. You might not find it necessary to optimize your robots.txt or chalk out the URL structure of your website, but that doesn’t make these any less essential. When it comes to DA enhancement efforts, technical SEO is essential. You have to make positive changes to the overall SEO of your site which includes navigability, site structure, URL structure, breadcrumbs, header tags, meta tags, keywords, word count, alt tags etc.

Produce content that is linkable: This will have an effect on your site’s DA. Create quality content. Articles should be more than 1,000 words and your infographics should be attractive and detailed.

This strategy pays off in more ways than one. Content drives business but only if it is powerful, valuable and has authority.

Develop internal link building: Internal backlinks are often forgotten by optimizers. When there is internal linking in a webpage, it weaves an effective network inside your website which is advantageous to both the search engines that crawl to index your site and the user. This is why you should have more content on your website so that you can have more links.

Bulk Domain Authority Checker: Check your DA, PR and IP address

Among the many SEO tools available, this is an important one because it helps you bulk check a long list of URLs for page authority (PA), domain authority (DA), IP addresses and page rank (PR). If you wish to know the aforementioned information of few URLs, you just have to enter the list in the text area that you find in the tool and click on the button that says ‘Fetch.’ A table will soon appear with all the important data in it. This data is downloadable and for that you got to click ‘Export to Excel’ which appears below the table.

Here are the available metrics that will be measured by the Domain Authority Checker tool:

• Moz DA ( on a scale of 1-100)

• Moz PA ( on a scale of 1-100)

• Page Rank on Google ( on a scale of 1-10)

• External Equity links which point to a particular URL

• Specific age of URL

• Intended website Score on Social Media (the total count on shares from Twitter, Google+, Pinterest and Facebook).

Follow the above-mentioned points to raise your DA score and simultaneously keep checking the DA of your competitors through the tools discussed above.