Content Marketing and Search Engine Optimisation (SEO): Why You Need Both
Subhead: No, You Don’t Have to Choose Just One
“Content marketing vs. SEO – the best choice”
“SEO and content marketing – which is best for your business?”
“Should you invest in SEO or content marketing?”
I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough!
I’ve also heard this question from a lot of my agency’s clients during the onboarding process. “Yeah, content marketing sounds good, but I’ve read that SEO is better.”
Yes, that happens in 2017. Shoot me now!
Such questions and headlines have clearly shown me there is a serious shortage of education on the matter. More people need to understand that the two aren’t mutually exclusive. At all! Quite the opposite actually. I would go as far as saying that they are interdependent and crucial to a coherent digital strategy.
Much like peanut butter and jelly are for a really good sandwich.
Let’s see why.
Defining the terms
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Search Engine Land tells us that SEO (search engine oOptimization) “is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
There is something that the two clearly have in common: “attract (…) a clearly defined audience” and “getting traffic” or attracting traffic.
Does this mean that they do the same thing and that you have to choose between them? Absolutely not.
A battle that’s artificially fueled
The type of headline cited above is only designed to “help” you allocate your resources where the publisher of the article needs you to.
For instance, let’s say your budget is $4,000 per month and you have the same dilemma: should you invest it in SEO or content marketing. When you Google your question you’ll get quite a few results. Each article you read declares a winner.
Some will tell you that you can get nowhere without SEO in this competitive world. Others will argue that all the recent Google algorithm updates killed SEO and you have to move your budget to content marketing.
Guess what? In most of the cases, the first ones are selling SEO services, while the latter are content marketers. There is an incredible scarcity of unbiased articles that advocate the need for the two to coexist.
The case for BOTH SEO and content marketing
Imagine this scenario: you put all of your $4,000 in SEO and you get lots of traffic. More than you’ve ever dreamed of. But no conversions.
You may have gained some brand recognition (and certainly some ego-massage from the vanity metrics displayed by Google Analytics), but what about cash? You know, the thing that keeps businesses going.
Enter content marketing.
The techniques used by content marketers are designed not just to keep users on your website and reduce your bounce rate, but also to turn them into paying customers. Perfectly optimized content is of no value if those who see it don’t make a purchase or an inquiry, as well.
In today’s world, the Internet-savvy shopper or client isn’t easy to convert. You need to provide him with relevant, valuable and informational content before you can convince him to even consider your brand. A poorly written, keyword-stuffed article doesn’t do that. It just annoys potential customers and scares them away from your website (and business).
Aside from valuable, informational content, good copywriters spend hours crafting the perfect call-to-action to complement your optimized copy so that your organic visits turn into actual cash. What good is a page that ranks No. 1 in all searches if it sells nothing?
The argument works both ways, actually.
What good is a perfect, stunning call-to-action if no one discovers the content it accompanies? This is why you need to pair up content marketing and SEO, not choose between them. If someone tells you to make that choice, run and never look back.
How SEO and content marketing can work together
Whenever I hire SEO copywriters for my agency, I make sure they have at least basic knowledge of content marketing. In fact, I’ve found that inbound and content marketing experience is much more valuable than SEO knowledge.
That’s because you can easily teach someone to optimize his or her content. You can tell them which tools to use to find relevant keywords, what density they should use and how to choose the right LSI keywords. But teaching them the importance of a proper CTA and a compelling headline from scratch is harder. Not impossible, but harder.
Experience has also taught me that there is such a things as the golden ratio between SEO and content marketing.
Let me explain that.
Of course you want all your texts optimized. Organic traffic is a gold mine for any type of business – no one can dispute that. But you don’t want to sacrifice your content marketing strategy for it.
You want to find the right balance.
In other words, don’t just write articles for the sake of boosting your page rankings. Write because you have something to say. Write because your buyer persona wants or needs that information. Make sure that everything you write has tons of research behind and that it’s in the right tone of voice for your audience.
Your potential customers love that. And, according to the latest Google algorithm updates, so do search engines. So, if you don’t believe me that content marketing and SEO should go together, take Google’s word for it. It has made it quite clear that websites that write for human readers will always rank higher than those that try to impress Google too hard.
Bottom line: SEO and content marketing have some value on their own. Together, they are unstoppable.
Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.
We've won multiple international awards, since 2002! Apart from the 10 international awards that we've won, we are also a Google Certified Partner and Bing Ads Accredited Professional Company. We've also been featured and mentioned in many leading tech magazines and portals for our various contributions. Web Entangled - Zimbabwe is one of the fastest growing web Design Company in Zimbabwe since 2002 specialising in web designing and website development services in Harare, Zimbabwe. Zimbabwe’s web design company that gets you a remarkable website at affordable price and offers you free online marketing consultation to grow your business. Web Experts in Zimbabwe offering Web Design in Harare, Website Design in Zimbabwe, Harare Web Designers, Web Designers Zimbabwe, Web Design in Zimbabwe, Web Design Zimbabwe,Zimbabwe Web Designers, Web Design Companies in Zimbabwe, Affordable web designers in Zimbabwe, Best Zimbabwe web Designers, Zimbabwe Web Experts, Affordable web designers in Harare Zimbabwe.
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Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a website is displayed in a search engine list (like Google), the more visitors it is expected to receive. SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic. Effective search engine optimization may require changes to the HTML source code of a site and to the site content. SEO tactics should be incorporated into the website development and especially into the menus and navigation structure. Why is SEO important? To help gain more visitors: majority of users click on only the top 4-5 web pages appearing in search results, so it’s very important for a website to appear in the top results of a search engine. Important for social promotion of a website: if a website appears in top results of a search engine such as Google, Bing, etc. then it gains instant popularity and to some extent trust of a user. It plays an important role in improving the business of a commercial site: if two websites are selling the same product, for example, both Myntra and Koovs focus on selling fashion clothing, then the site having a better position in the search result of a search engine has chances of getting more users as compared to the other. Improving user experience: SEO doesn’t focus only on improving search results but also on improving the user experience and usability of a website so that a website is more appealing to a user. Basic principles in the working of a Search Engine Following are majority steps involved in the working of a search engine: Crawling: Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in the case of Google). Indexing: Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. Processing: When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy: It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Retrieving Results: The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser. Do all search engines work on the same principle? Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results. For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important. Also, for Google, rankings of a website depend largely on their primitiveness i.e. how old a website is as compared to Yahoo which gives less or no preference to the primitiveness of the website and hence to improve the ranking of a website in different search engine, slightly different procedure needs to be followed.
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With the increase in number of Information Technology services being outsourced, Web Development and Custom Software Development leads in the amount of outsourced projects. The is because companies globally have observed that outsourcing software and web design projects is affordable yet does not degrade the quality of the work. Web Entangled - Zimbabwe is a custom software development and web designing company based in Harare, Zimbabwe. Our services include outsource web development, outsource PHP programming, offshore outsourcing, offshore software outsourcing, Ajax web development, Joomla web development, Wordpress development, Ecommerce web development, other open source application development and integration service etc. We are an offshore outsource development company with its location in Zimbabwe providing various web development services to countries like USA, UK, Australia, US and many other countries globally. We are a growing company with an experienced team of developers and an impressive number of successful projects launched. We're a Website Design & Development Agency Focused on Creative and Best Quality Solutions. Digital Marketing & Mobile Apps with Amazing Results.
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Web Entangled offers a holistic website design and development service in Zimbabwe that includes brand development, search engine optimisation, and a focus on visitor conversions. As a leading Zimbabwean WordPress digital agency our streamlined development processes and library of custom development tools are able to offer high quality websites at an affordable price. From a simple brochure website to an advanced e-Commerce solution with a custom CMS or directory website, we can create the ultimate solution to meet your online marketing goals and website requirements. All of our custom website design and development projects follow a structured development process that helps us execute your project on-time and on-budget. Each project is led by a dedicated Web Entangled Zimbabwe project manager, who will coordinate a project team that can include a content manager, graphic designer, an SEO expert, as well as the front and backend web developers.
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A connected & contemporary, FULL SERVICE DIGITAL AGENCY Website design digital agency based in the Chisipite area of Harare, we specialise in Website Design, Digital Marketing and Comprehensive Communication Solutions. We build beautiful websites that are professional in design and superior in quality. More importantly, our website design focus’ on cultivating effective marketing tools. Marketing tools that create leads and ultimately convert leads into clients. And with our personalised, ‘one-on-one’ approach to service you are always in the loop and part of the process regarding all your digital marketing avenues. We are an inspired team that put passion into each and every project, start-up or corporate giant. Within the digital agency world things move fast and we revel in keeping up with, and surpassing, the industry standard. On a monthly basis we do extensive research. Making sure that you and your brand are also running ahead of the pack. From corporate giants to start ups, we can personalise a package to suit your needs. Whether you have platform-specific requirements or you need an all-inclusive solution, we are here to make sure you are receiving the most innovative and cost effective advantage. WE ARE AN AWARD WINNING DIGITAL MARKETING COMPANY WITH A MISSION TO PUT YOUR BUSINESS IN FRONT OF READY-TO-BUY CUSTOMERS. With extensive industry experience and customer-centric approach, we ensure your brand, website and marketing campaigns perform exceptionally, every time. We are an experienced team of professionals that stands at the forefront of all emerging trends in digital marketing. Understanding that every business has a different set of challenges and unique requirements, we deliver custom Internet Marketing Solutions that meet their specific needs. Together, we help diverse industry clients to stay ahead of their competition.
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Our experienced web designers and developers create end to end Zimbabwean e-Commerce systems. Our focus is on communication, automation of work-flow, management of financial transactions, usability management, content management, shopping cart application and payment gateway integrations. Our design supply includes: - Creating a better customer experience wherever, whenever, and however. - An Ecommerce website is an integral part of any sales channel. In fact, it may be your only sales channel which is why its important to get it right. Your website has to be quick, trustworthy, easy to use and showcase your products in the best possible light. The checkout process is key here, not forgetting the ability to process payments securely too. - Shopping cart integration; visitors can add products and modify orders. - Order history, shipping status, wishlist creation - Add and edit product pricing and descriptions with ease - Stock and inventory management - Sales reporting that can be exported to spreadsheet formats - Offer coupons, discount codes, and gift certificates Moodle e-learning in Zimbabwe. Web Entangled is the leading provider of eLearning Solutions Zimbabwe technology-enhanced solutions for teaching and learning. We achieve our goal by designing, developing and deploying e-learning technology enhanced curriculum content, teacher professional development and learning environment. Web Entangled is the leading elearning solution provider in Zimbabwe. Zimbabwe online learning with reliable servers. Moodle is suitable for 100% online classes as well as supplementing face-to-face learning Moodle Installations Based on our many years of experience in installing Moodle onto servers, we have developed a step by step process which we follow to ensure that we achieve the best results for a successful deployment. Web Entangled installs the latest stable version of Moodle onto a server of your choice. A basic course will be included in the Moodle installation and set up on the server. We will populate the course with test users. This is done to test the functionality of the site. Moodle Plug-in Development Web Entangled specialises in custom plug-ins that further enhance your learning requirement. These plug-ins are often propriety to the client and serve a specific purpose. We have also customised our shopping cart plug-in for Universities, Colleges and Schools allowing them to seamlessly accept payments and enrol users into their courses. Theme Design Web Entangled Zimbabwe specialises in custom theme development. Our approach is to evaluate the client’s requirements and put together design mock-ups. Web Entangled offers a Basic Theme option, where we skin the Boost theme or any other theme chosen by the client, using CSS and HTML to match the corporate identity of the client. Our aim with the Basic Theme option is to deliver a cost-effective theme that looks great and functions effectively giving a great user experience. Web Entangled Zimbabwe also offers Fully Custom Theme development, where we build an entirely new theme based on the Boost theme from mock-ups designed with our clients. Our themes don’t just look good, our goal is to combine great aesthetics and functionality and ensure that users can navigate around the Moodle site quickly and effectively. The World’s Most Popular Learning Platform Moodle-LMS Web Entangled-Zimbabwe provides certified Moodle-LMS Learning Management System services that allow you to offer your course content online. As a Certified Moodle Partner™, we develop customised Moodle-LMS platforms that meet your organisation’s needs and optimise efficacy through training and support. What is Moodle-LMS? Moodle-LMS is an open-source learning platform, which helps you create effective online teaching and learning experiences in a collaborative and private environment. The official website is moodle.com. It is available in over 100 languages and is trusted by organisations and institutions, large and small. Moodle-LMS has millions of users all over the world. Certified Moodle Partner Moodle HQ certified Web Entangled as a partner to provide high-quality Moodle-LMS services for your school, institution or organisation’s online learning environments. We are a top software development company in Zimbabwe with over 15 years of experience. High Performing Technology Teams. Remote or on-site.
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From automating routine work processes to improving workflows within your company, or even creating secure data storage, our custom software solutions are designed to meet your exact requirements. Our software development process includes planning, designing, testing, deployment and maintenance. Web Development In 2021 - A Practical Guide MOBILE APPS Our team of well-trained and knowledgeable mobile app software developers create custom, high-quality, user-friendly and cost-effective mobile applications for both Android and iOS. We use React Native and flutter as our programming language to build all of our apps as this gets you up on both platforms at the same time and future-proofs your product. MODERN WEB DESIGN in Zimbabwe Whether you need a small brochure site, a complex database driven web application, or an ecommerce shop, we have the combined expertise to create a perfect website for your company. We use WordPress for the base of all websites we develop and can integrate this exceptional platform into any software development we do for you. Web Design: How to Get Started When we engage with clients, we tailor our approach according to the problem at hand and environmental constraints. Whether project requirements are resourced based, fixed price, milestone based, onsite, offsite, usage / licence fee based or require ownership of IP, we are flexible in our approach. In all instances, we ensure that best practices are followed, that technology paradigms are appropriate and our work is quality assured. We have experience in all major industry sectors and ensure that our solutions meet your specific industry best practices and regulatory requirements. Our offerings and engagements are designed to meet the demands of every industry in a way that is relevant to your organisational structure and business strategy. Our teams experience across various industry sectors ensures we constantly provide creative and effective solutions.
WEBSITE DESIGN AND DEVELOPMENT – CONSUMER VS. PRODUCT ORIENTATION
Does your website address your consumer’s concerns? Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand. For instance, you may think that talking about your product entices people to pay attention to your brand, but the way you do it may be putting people off before they get to know you. Paying close attention to the marketing orientation of website design and development can pay off in the long run. But first, you have to decide which side of the orientation argument you’re currently on, and how your brand can articulate the best qualities of both. Identifying these two frameworks for brand messaging is simple:
Consumer-oriented messaging focuses on the needs of the consumer. It implicates the end-user in describing the pain point that your product or service addresses.
Product-oriented messaging focuses on the features of the product or service you sell. It explains why your product is superior to other choices on the market.
The best marketing campaigns use both consumer and product orientation to some degree. However, the website design and development aspect of your digital marketing campaign is usually best designed for consumer-oriented messaging. In order to understand why, it’s important to map your brand messaging to the buyer’s journey. The fundamental idea is that consumers go through stages of awareness, consideration, and decision before actually buying a product. Generally, consumer-oriented messaging is more useful for the awareness and consideration steps of the journey, whereas product-oriented messaging performs better during the decision phase. For many of your customers, your website is firmly placed at the tail-end of the awareness phase, as they move towards considering your product or service. In some cases, your website is the very first branded messaging a customer sees – it should speak to that customer as directly as possible, and gently guide them towards wanting to learn more about your products and services as a result. HOW CONSUMER-ORIENTED MESSAGING WORKS... Once you have front-facing brand messaging that speaks to customers’ needs, you can implement content development strategies that bring them closer to you. In most cases, this means running and maintaining a blog that talks about the things consumers care about within your industry. When you’re targeting consumers in the awareness phase, you need to offer insightful, educational content that paints your brand in a positive light by demonstrating expertise and thought leadership. At the same time, you can use this opportunity to maximise your SEO options and thoughtfully engage in PPC advertisement to get the greatest impact out of every article. Only after that fact should you move on to messaging that lets consumers who already trust you know just how valuable your products and services are. The Fastest Ways to Bring Traffic to a New WebsiteResult-Oriented Web Design We don’t just design a website for you. We create an online inquiry generation platform for your business that results in more sales and faster growth! Bespoke Website Development Our cutting-edge and dynamic web development service is ideal for small to medium scale projects with complex and bespoke requirements. SEO & Digital Marketing You need a better digital marketing strategy if your target customers can’t find you easily! We are experts in growing your client base through SEO, PPC and more! SSL Security Secure your website with a robust SSL encryption security certificate , we offer the most powerful encryption available in a variety of options designed to meet your needs.
Frequently Asked Questions Web Design Zimbabwe
QUESTIONS & ANSWERS Another company says they can build a web site for us for $200. Why shouldn’t we use them? We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $200. There’s a possibility they’ll build a basic “website” that isnt competitive in your industry. You can’t have professional custom graphic design; you can’t have any interactivity; your site won’t be optimized for search engines and it will function and look like a $200 site. You should always value, value over cost! Remember, a consultation with Web Entangled is always free and we just might be able to prevent you from wasting your $200. How much does a website cost? This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects start from around $1000. How long does it take to design and build a website? The time it takes to produce a website depends on the size and complexity of your site. A basic website typically takes around 4 weeks from beginning to end. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Do you do eCommerce/Online Store websites? Yes we do What is a Content Management System (CMS)? A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection Do you provide training? Yes we do What is Search Engine Optimisation (SEO)? Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get. There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key. Can you design my logo? Yes we do What is a domain name? A domain name is your address on the internet. Typically this would be something like yourcompany.co.zw What is web hosting? Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.
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What our Web Design Customers Say.... "Out of all the Zimbabwean web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you." - Lizwe Dube "The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website."- Reginald "Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience." - Shakina "Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing" - Tariro
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Best Web Design Company in Zimbabwe | Web Hosting Zimbabwe | Top Website Development Company Harare | Graphic design in Harare | Logo Design Harare | Leading CMS Web development | How to create a website | Search Engine Optimisation SEO Zimbabwe | Web Designers in Harare | Professional Website Designers in Harare | Responsive Web design in Zimbabwe | Web Design in Harare Professional Web Design Process Explained in 5 minutes We've won multiple international awards, since 2002! Apart from the 10 international awards that we've won, we are also a Google Certified Partner and Bing Ads Accredited Professional Company. We've also been featured and mentioned in many leading tech magazines and portals for our various contributions. Web Entangled - Zimbabwe is one of the fastest growing web Design Company in Zimbabwe since 2002 specialising in web designing and website development services in Harare, Zimbabwe. Zimbabwe’s web design company that gets you a remarkable website at affordable price and offers you free online marketing consultation to grow your business. Web Experts in Zimbabwe offering Web Design in Harare, Website Design in Zimbabwe, Harare Web Designers, Web Designers Zimbabwe, Web Design in Zimbabwe, Web Design Zimbabwe,Zimbabwe Web Designers, Web Design Companies in Zimbabwe, Affordable web designers in Zimbabwe, Best Zimbabwe web Designers, Zimbabwe Web Experts, Affordable web designers in Harare Zimbabwe. We understand it’s tough to run a startup today without a web and mobile presence. Fortunately, as a Leading web design company in Zimbabwe, we can get you up and running in a matter of days. We are your choice for a Zimbabwean Design firm in Harare Zimbabwe, but don’t take our word for it, just look at our portfolio which makes us the obvious choice for your development needs. We believe that any solution will be effective only when it perfectly complements existing business strategies, practices, structures and vision. Each project is unique in its requirements and our approach subsequently differs. Our belief is “Whatever is possible – we will implement it”.
Website Development in Zimbabwe
Web Design We do not just web design, but out-of-the box digital experiences that takes your business to the next level! Conceptual Websites Corporate Websites Experience Design (XD)
What do we ask on your website design Zimbabwe questionnaire?
Best Web Design in Zimbabwe Procedure Answering the following questions about your intended website will allow us to know exactly what website functionality you are after. This also helps us to advise you on the right brand design for your website, so please take time to go through them to help you increase your conversion rate.
What does your company do, and what is the purpose of your website?
What are your products and services?
What pages would you like on the website? (e.g. Home, About, Services, Contact).
List any websites you like. Perhaps from a colour, style or layout point of view. Please note that the website does not have to be the same type of business, we are just trying to understand the style that you require.
What is the target audience of your company/website?
Please tell us if you have an existing logo and colour scheme. If not, is there a colour scheme or logo idea that you would like to suggest?
Do you have any companies in the same field that you are competing against? If you know of any, please provide the name or website address of them.
Creative Web Design Services Agency Custom Website Development Company Zimbabwe We Create Amazing Digital Experience For Startups, Small & Medium-size Businesses and Listed Companies on the Zimbabwe Stock Exchange Web Design + Web Development + Digital Marketing Contact Us Today For A Free Web Development Quote Or A 30 Min FREE Consultation with one of our Designers! Call us today:
With the increase in number of Information Technology services being outsourced, Web Development and Custom Software Development leads in the amount of outsourced projects. The is because companies globally have observed that outsourcing software and web design projects is affordable yet does not degrade the quality of the work. Web Entangled - Zimbabwe is a custom software development and web designing company based in Harare, Zimbabwe. Our services include outsource web development, outsource PHP programming, offshore outsourcing, offshore software outsourcing, Ajax web development, Joomla web development, Wordpress development, Ecommerce web development, other open source application development and integration service etc. We are an offshore outsource development company with its location in Zimbabwe providing various web development services to countries like USA, UK, Australia, US and many other countries globally. We are a growing company with an experienced team of developers and an impressive number of successful projects launched. We're a Website Design & Development Agency Focused on Creative and Best Quality Solutions. Digital Marketing & Mobile Apps with Amazing Results.
Best Web Designers in Zimbabwe
Web Entangled offers a holistic website design and development service in Zimbabwe that includes brand development, search engine optimisation, and a focus on visitor conversions. As a leading Zimbabwean WordPress digital agency our streamlined development processes and library of custom development tools are able to offer high quality websites at an affordable price. From a simple brochure website to an advanced e-Commerce solution with a custom CMS or directory website, we can create the ultimate solution to meet your online marketing goals and website requirements. All of our custom website design and development projects follow a structured development process that helps us execute your project on-time and on-budget. Each project is led by a dedicated Web Entangled Zimbabwe project manager, who will coordinate a project team that can include a content manager, graphic designer, an SEO expert, as well as the front and backend web developers.
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Web Design Company Harare
A connected & contemporary, FULL SERVICE DIGITAL AGENCY Website design digital agency based in the Chisipite area of Harare, we specialise in Website Design, Digital Marketing and Comprehensive Communication Solutions. We build beautiful websites that are professional in design and superior in quality. More importantly, our website design focus’ on cultivating effective marketing tools. Marketing tools that create leads and ultimately convert leads into clients. And with our personalised, ‘one-on-one’ approach to service you are always in the loop and part of the process regarding all your digital marketing avenues. We are an inspired team that put passion into each and every project, start-up or corporate giant. Within the digital agency world things move fast and we revel in keeping up with, and surpassing, the industry standard. On a monthly basis we do extensive research. Making sure that you and your brand are also running ahead of the pack. From corporate giants to start ups, we can personalise a package to suit your needs. Whether you have platform-specific requirements or you need an all-inclusive solution, we are here to make sure you are receiving the most innovative and cost effective advantage. WE ARE AN AWARD WINNING DIGITAL MARKETING COMPANY WITH A MISSION TO PUT YOUR BUSINESS IN FRONT OF READY-TO-BUY CUSTOMERS. With extensive industry experience and customer-centric approach, we ensure your brand, website and marketing campaigns perform exceptionally, every time. We are an experienced team of professionals that stands at the forefront of all emerging trends in digital marketing. Understanding that every business has a different set of challenges and unique requirements, we deliver custom Internet Marketing Solutions that meet their specific needs. Together, we help diverse industry clients to stay ahead of their competition.
OUR E-COMMERCE SKILLS
Our experienced web designers and developers create end to end Zimbabwean e-Commerce systems. Our focus is on communication, automation of work-flow, management of financial transactions, usability management, content management, shopping cart application and payment gateway integrations. Our design supply includes: - Creating a better customer experience wherever, whenever, and however. - An Ecommerce website is an integral part of any sales channel. In fact, it may be your only sales channel which is why its important to get it right. Your website has to be quick, trustworthy, easy to use and showcase your products in the best possible light. The checkout process is key here, not forgetting the ability to process payments securely too. - Shopping cart integration; visitors can add products and modify orders. - Order history, shipping status, wishlist creation - Add and edit product pricing and descriptions with ease - Stock and inventory management - Sales reporting that can be exported to spreadsheet formats - Offer coupons, discount codes, and gift certificates Moodle e-learning in Zimbabwe. Web Entangled is the leading provider of eLearning Solutions Zimbabwe technology-enhanced solutions for teaching and learning. We achieve our goal by designing, developing and deploying e-learning technology enhanced curriculum content, teacher professional development and learning environment. Web Entangled is the leading elearning solution provider in Zimbabwe. Zimbabwe online learning with reliable servers. Moodle is suitable for 100% online classes as well as supplementing face-to-face learning Moodle Installations Based on our many years of experience in installing Moodle onto servers, we have developed a step by step process which we follow to ensure that we achieve the best results for a successful deployment. Web Entangled installs the latest stable version of Moodle onto a server of your choice. A basic course will be included in the Moodle installation and set up on the server. We will populate the course with test users. This is done to test the functionality of the site. Moodle Plug-in Development Web Entangled specialises in custom plug-ins that further enhance your learning requirement. These plug-ins are often propriety to the client and serve a specific purpose. We have also customised our shopping cart plug-in for Universities, Colleges and Schools allowing them to seamlessly accept payments and enrol users into their courses. Theme Design Web Entangled Zimbabwe specialises in custom theme development. Our approach is to evaluate the client’s requirements and put together design mock-ups. Web Entangled offers a Basic Theme option, where we skin the Boost theme or any other theme chosen by the client, using CSS and HTML to match the corporate identity of the client. Our aim with the Basic Theme option is to deliver a cost-effective theme that looks great and functions effectively giving a great user experience. Web Entangled Zimbabwe also offers Fully Custom Theme development, where we build an entirely new theme based on the Boost theme from mock-ups designed with our clients. Our themes don’t just look good, our goal is to combine great aesthetics and functionality and ensure that users can navigate around the Moodle site quickly and effectively. The World’s Most Popular Learning Platform Moodle-LMS Web Entangled-Zimbabwe provides certified Moodle-LMS Learning Management System services that allow you to offer your course content online. As a Certified Moodle Partner™, we develop customised Moodle-LMS platforms that meet your organisation’s needs and optimise efficacy through training and support. What is Moodle-LMS? Moodle-LMS is an open-source learning platform, which helps you create effective online teaching and learning experiences in a collaborative and private environment. The official website is moodle.com. It is available in over 100 languages and is trusted by organisations and institutions, large and small. Moodle-LMS has millions of users all over the world. Certified Moodle Partner Moodle HQ certified Web Entangled as a partner to provide high-quality Moodle-LMS services for your school, institution or organisation’s online learning environments. We are a top software development company in Zimbabwe with over 15 years of experience. High Performing Technology Teams. Remote or on-site.
CUSTOM SOFTWARE IN ZIMBABWE
From automating routine work processes to improving workflows within your company, or even creating secure data storage, our custom software solutions are designed to meet your exact requirements. Our software development process includes planning, designing, testing, deployment and maintenance. Web Development In 2021 - A Practical Guide MOBILE APPS Our team of well-trained and knowledgeable mobile app software developers create custom, high-quality, user-friendly and cost-effective mobile applications for both Android and iOS. We use React Native and flutter as our programming language to build all of our apps as this gets you up on both platforms at the same time and future-proofs your product. MODERN WEB DESIGN in Zimbabwe Whether you need a small brochure site, a complex database driven web application, or an ecommerce shop, we have the combined expertise to create a perfect website for your company. We use WordPress for the base of all websites we develop and can integrate this exceptional platform into any software development we do for you. Web Design: How to Get Started When we engage with clients, we tailor our approach according to the problem at hand and environmental constraints. Whether project requirements are resourced based, fixed price, milestone based, onsite, offsite, usage / licence fee based or require ownership of IP, we are flexible in our approach. In all instances, we ensure that best practices are followed, that technology paradigms are appropriate and our work is quality assured. We have experience in all major industry sectors and ensure that our solutions meet your specific industry best practices and regulatory requirements. Our offerings and engagements are designed to meet the demands of every industry in a way that is relevant to your organisational structure and business strategy. Our teams experience across various industry sectors ensures we constantly provide creative and effective solutions.
WEBSITE DESIGN AND DEVELOPMENT – CONSUMER VS. PRODUCT ORIENTATION
Does your website address your consumer’s concerns? Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand. For instance, you may think that talking about your product entices people to pay attention to your brand, but the way you do it may be putting people off before they get to know you. Paying close attention to the marketing orientation of website design and development can pay off in the long run. But first, you have to decide which side of the orientation argument you’re currently on, and how your brand can articulate the best qualities of both. Identifying these two frameworks for brand messaging is simple:
Consumer-oriented messaging focuses on the needs of the consumer. It implicates the end-user in describing the pain point that your product or service addresses.
Product-oriented messaging focuses on the features of the product or service you sell. It explains why your product is superior to other choices on the market.
The best marketing campaigns use both consumer and product orientation to some degree. However, the website design and development aspect of your digital marketing campaign is usually best designed for consumer-oriented messaging. In order to understand why, it’s important to map your brand messaging to the buyer’s journey. The fundamental idea is that consumers go through stages of awareness, consideration, and decision before actually buying a product. Generally, consumer-oriented messaging is more useful for the awareness and consideration steps of the journey, whereas product-oriented messaging performs better during the decision phase. For many of your customers, your website is firmly placed at the tail-end of the awareness phase, as they move towards considering your product or service. In some cases, your website is the very first branded messaging a customer sees – it should speak to that customer as directly as possible, and gently guide them towards wanting to learn more about your products and services as a result. HOW CONSUMER-ORIENTED MESSAGING WORKS... Once you have front-facing brand messaging that speaks to customers’ needs, you can implement content development strategies that bring them closer to you. In most cases, this means running and maintaining a blog that talks about the things consumers care about within your industry. When you’re targeting consumers in the awareness phase, you need to offer insightful, educational content that paints your brand in a positive light by demonstrating expertise and thought leadership. At the same time, you can use this opportunity to maximise your SEO options and thoughtfully engage in PPC advertisement to get the greatest impact out of every article. Only after that fact should you move on to messaging that lets consumers who already trust you know just how valuable your products and services are. The Fastest Ways to Bring Traffic to a New WebsiteResult-Oriented Web Design We don’t just design a website for you. We create an online inquiry generation platform for your business that results in more sales and faster growth! Bespoke Website Development Our cutting-edge and dynamic web development service is ideal for small to medium scale projects with complex and bespoke requirements. SEO & Digital Marketing You need a better digital marketing strategy if your target customers can’t find you easily! We are experts in growing your client base through SEO, PPC and more! SSL Security Secure your website with a robust SSL encryption security certificate , we offer the most powerful encryption available in a variety of options designed to meet your needs.
Frequently Asked Questions Web Design Zimbabwe
QUESTIONS & ANSWERS Another company says they can build a web site for us for $200. Why shouldn’t we use them? We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $200. There’s a possibility they’ll build a basic “website” that isnt competitive in your industry. You can’t have professional custom graphic design; you can’t have any interactivity; your site won’t be optimized for search engines and it will function and look like a $200 site. You should always value, value over cost! Remember, a consultation with Web Entangled is always free and we just might be able to prevent you from wasting your $200. How much does a website cost? This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects start from around $1000. How long does it take to design and build a website? The time it takes to produce a website depends on the size and complexity of your site. A basic website typically takes around 4 weeks from beginning to end. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Do you do eCommerce/Online Store websites? Yes we do What is a Content Management System (CMS)? A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection Do you provide training? Yes we do What is Search Engine Optimisation (SEO)? Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get. There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key. Can you design my logo? Yes we do What is a domain name? A domain name is your address on the internet. Typically this would be something like yourcompany.co.zw What is web hosting? Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.
Client Testimonials
What our Web Design Customers Say.... "Out of all the Zimbabwean web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you." - Lizwe Dube "The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website."- Reginald "Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience." - Shakina "Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing" - Tariro
A Development Agency Focused On Growing Brands Online arrow
Services Web Design Give your business a virtual identity and let the world see it. Create a virtual identity for your successful business. With years of experience in creating smart and trendy designs, we provide quality web design at affordable prices. Idea and Research Prototyping Wireframing Complete Design Ecommerce Design Product Improvements Visual Design Website and Apps UI/UX arrow Development Engage your users with a high-end website and customer candid website. Team of professionals has considerable experience ranging from simple websites to complex portals. To engage users to your website right from the first halt, we develop a high-impact website design. Wordpress Laravel Codeignitor Magento Drupal React Angular Node E-Commerce Have the perfect e-commerce solution for an increased conversion rate. Avail The Perfect E-commerce Solution For An Increased Conversion Rate. We develop E-commerce Website Design And Development As Per The Latest And Futuristic Trends. Magento Wordpress Shopify OpenCart BigCommerce Zen Cart Laravel Codeignitor Frameworks arrow Mobile Apps Let the customers explore your business anywhere & anytime via a Mobile app. People are spending more time on their mobile devices these days. Our team provides with unique mobile apps having interesting features and enhanced functionality. iOS App Development Android App Development Progressive Web Apps Hybrid Apps Native Apps arrow Marketing Grow your brand visibility and increase your website traffic. Apart from unique and extraordinary web designing we help you grow your visibility, gain website traffic and higher search engine rankings with our the best internet marketing services. Search Engine Optimization Pay Per Click (PPC) Social Media Marketing Content Creation and Marketing Email Marketing App Store Optimization (ASO)
Web Design Zimbabwe
Best Web Design Company in Zimbabwe | Web Hosting Zimbabwe | Top Website Development Company Harare | Graphic design in Harare | Logo Design Harare | Leading CMS Web development | How to create a website | Search Engine Optimisation SEO Zimbabwe | Web Designers in Harare | Professional Website Designers in Harare | Responsive Web design in Zimbabwe | Web Design in Harare Professional Web Design Process Explained in 5 minutes We've won multiple international awards, since 2002! Apart from the 10 international awards that we've won, we are also a Google Certified Partner and Bing Ads Accredited Professional Company. We've also been featured and mentioned in many leading tech magazines and portals for our various contributions. Web Entangled - Zimbabwe is one of the fastest growing web Design Company in Zimbabwe since 2002 specialising in web designing and website development services in Harare, Zimbabwe. Zimbabwe’s web design company that gets you a remarkable website at affordable price and offers you free online marketing consultation to grow your business. Web Experts in Zimbabwe offering Web Design in Harare, Website Design in Zimbabwe, Harare Web Designers, Web Designers Zimbabwe, Web Design in Zimbabwe, Web Design Zimbabwe,Zimbabwe Web Designers, Web Design Companies in Zimbabwe, Affordable web designers in Zimbabwe, Best Zimbabwe web Designers, Zimbabwe Web Experts, Affordable web designers in Harare Zimbabwe. We understand it’s tough to run a startup today without a web and mobile presence. Fortunately, as a Leading web design company in Zimbabwe, we can get you up and running in a matter of days. We are your choice for a Zimbabwean Design firm in Harare Zimbabwe, but don’t take our word for it, just look at our portfolio which makes us the obvious choice for your development needs. We believe that any solution will be effective only when it perfectly complements existing business strategies, practices, structures and vision. Each project is unique in its requirements and our approach subsequently differs. Our belief is “Whatever is possible – we will implement it”.
Website Development in Zimbabwe
Web Design We do not just web design, but out-of-the box digital experiences that takes your business to the next level! Conceptual Websites Corporate Websites Experience Design (XD)
What do we ask on your website design Zimbabwe questionnaire?
Best Web Design in Zimbabwe Procedure Answering the following questions about your intended website will allow us to know exactly what website functionality you are after. This also helps us to advise you on the right brand design for your website, so please take time to go through them to help you increase your conversion rate.
What does your company do, and what is the purpose of your website?
What are your products and services?
What pages would you like on the website? (e.g. Home, About, Services, Contact).
List any websites you like. Perhaps from a colour, style or layout point of view. Please note that the website does not have to be the same type of business, we are just trying to understand the style that you require.
What is the target audience of your company/website?
Please tell us if you have an existing logo and colour scheme. If not, is there a colour scheme or logo idea that you would like to suggest?
Do you have any companies in the same field that you are competing against? If you know of any, please provide the name or website address of them.
Creative Web Design Services Agency Custom Website Development Company Zimbabwe We Create Amazing Digital Experience For Startups, Small & Medium-size Businesses and Listed Companies on the Zimbabwe Stock Exchange Web Design + Web Development + Digital Marketing Contact Us Today For A Free Web Development Quote Or A 30 Min FREE Consultation with one of our Designers! Call us today: +263 712 652348
Outsource Website & Software Development Zimbabwe
With the increase in number of Information Technology services being outsourced, Web Development and Custom Software Development leads in the amount of outsourced projects. The is because companies globally have observed that outsourcing software and web design projects is affordable yet does not degrade the quality of the work. Web Entangled - Zimbabwe is a custom software development and web designing company based in Harare, Zimbabwe. Our services include outsource web development, outsource PHP programming, offshore outsourcing, offshore software outsourcing, Ajax web development, Joomla web development, Wordpress development, Ecommerce web development, other open source application development and integration service etc. We are an offshore outsource development company with its location in Zimbabwe providing various web development services to countries like USA, UK, Australia, US and many other countries globally. We are a growing company with an experienced team of developers and an impressive number of successful projects launched. We're a Website Design & Development Agency Focused on Creative and Best Quality Solutions. Digital Marketing & Mobile Apps with Amazing Results.
Best Web Designers in Zimbabwe
Web Entangled offers a holistic website design and development service in Zimbabwe that includes brand development, search engine optimisation, and a focus on visitor conversions. As a leading Zimbabwean WordPress digital agency our streamlined development processes and library of custom development tools are able to offer high quality websites at an affordable price. From a simple brochure website to an advanced e-Commerce solution with a custom CMS or directory website, we can create the ultimate solution to meet your online marketing goals and website requirements. All of our custom website design and development projects follow a structured development process that helps us execute your project on-time and on-budget. Each project is led by a dedicated Web Entangled Zimbabwe project manager, who will coordinate a project team that can include a content manager, graphic designer, an SEO expert, as well as the front and backend web developers.
WORDPRESS DEVELOPMENT
Theme Installation
Theme cofiguration
HTML & CSS
Javascript
WordPress Plugins
WEB DESIGN
Mobile Friendly
Responsive Design
User Experience Design
Graphic Design
Content Creation
WEBSITE HOSTING
Domain Registration
Website Hosting
SSL Certificates
Website Maintenance
Custom Email
WEBSITE SEO
HTML Code Markup
Website Loading Speed
Google Analytics
Webmaster Tools
Yoast SEO for WordPress We believe in seamless online experiences, engaging content & the power of collaboration.
Web Design Company Harare
A connected & contemporary, FULL SERVICE DIGITAL AGENCY Website design digital agency based in the Chisipite area of Harare, we specialise in Website Design, Digital Marketing and Comprehensive Communication Solutions. We build beautiful websites that are professional in design and superior in quality. More importantly, our website design focus’ on cultivating effective marketing tools. Marketing tools that create leads and ultimately convert leads into clients. And with our personalised, ‘one-on-one’ approach to service you are always in the loop and part of the process regarding all your digital marketing avenues. We are an inspired team that put passion into each and every project, start-up or corporate giant. Within the digital agency world things move fast and we revel in keeping up with, and surpassing, the industry standard. On a monthly basis we do extensive research. Making sure that you and your brand are also running ahead of the pack. From corporate giants to start ups, we can personalise a package to suit your needs. Whether you have platform-specific requirements or you need an all-inclusive solution, we are here to make sure you are receiving the most innovative and cost effective advantage. WE ARE AN AWARD WINNING DIGITAL MARKETING COMPANY WITH A MISSION TO PUT YOUR BUSINESS IN FRONT OF READY-TO-BUY CUSTOMERS. With extensive industry experience and customer-centric approach, we ensure your brand, website and marketing campaigns perform exceptionally, every time. We are an experienced team of professionals that stands at the forefront of all emerging trends in digital marketing. Understanding that every business has a different set of challenges and unique requirements, we deliver custom Internet Marketing Solutions that meet their specific needs. Together, we help diverse industry clients to stay ahead of their competition.
OUR E-COMMERCE SKILLS
Our experienced web designers and developers create end to end Zimbabwean e-Commerce systems. Our focus is on communication, automation of work-flow, management of financial transactions, usability management, content management, shopping cart application and payment gateway integrations. Our design supply includes: - Creating a better customer experience wherever, whenever, and however. - An Ecommerce website is an integral part of any sales channel. In fact, it may be your only sales channel which is why its important to get it right. Your website has to be quick, trustworthy, easy to use and showcase your products in the best possible light. The checkout process is key here, not forgetting the ability to process payments securely too. - Shopping cart integration; visitors can add products and modify orders. - Order history, shipping status, wishlist creation - Add and edit product pricing and descriptions with ease - Stock and inventory management - Sales reporting that can be exported to spreadsheet formats - Offer coupons, discount codes, and gift certificates Moodle e-learning in Zimbabwe. Web Entangled is the leading provider of eLearning Solutions Zimbabwe technology-enhanced solutions for teaching and learning. We achieve our goal by designing, developing and deploying e-learning technology enhanced curriculum content, teacher professional development and learning environment. Web Entangled is the leading elearning solution provider in Zimbabwe. Zimbabwe online learning with reliable servers. Moodle is suitable for 100% online classes as well as supplementing face-to-face learning Moodle Installations Based on our many years of experience in installing Moodle onto servers, we have developed a step by step process which we follow to ensure that we achieve the best results for a successful deployment. Web Entangled installs the latest stable version of Moodle onto a server of your choice. A basic course will be included in the Moodle installation and set up on the server. We will populate the course with test users. This is done to test the functionality of the site. Moodle Plug-in Development Web Entangled specialises in custom plug-ins that further enhance your learning requirement. These plug-ins are often propriety to the client and serve a specific purpose. We have also customised our shopping cart plug-in for Universities, Colleges and Schools allowing them to seamlessly accept payments and enrol users into their courses. Theme Design Web Entangled Zimbabwe specialises in custom theme development. Our approach is to evaluate the client’s requirements and put together design mock-ups. Web Entangled offers a Basic Theme option, where we skin the Boost theme or any other theme chosen by the client, using CSS and HTML to match the corporate identity of the client. Our aim with the Basic Theme option is to deliver a cost-effective theme that looks great and functions effectively giving a great user experience. Web Entangled Zimbabwe also offers Fully Custom Theme development, where we build an entirely new theme based on the Boost theme from mock-ups designed with our clients. Our themes don’t just look good, our goal is to combine great aesthetics and functionality and ensure that users can navigate around the Moodle site quickly and effectively. The World’s Most Popular Learning Platform Moodle-LMS Web Entangled-Zimbabwe provides certified Moodle-LMS Learning Management System services that allow you to offer your course content online. As a Certified Moodle Partner™, we develop customised Moodle-LMS platforms that meet your organisation’s needs and optimise efficacy through training and support. What is Moodle-LMS? Moodle-LMS is an open-source learning platform, which helps you create effective online teaching and learning experiences in a collaborative and private environment. The official website is moodle.com. It is available in over 100 languages and is trusted by organisations and institutions, large and small. Moodle-LMS has millions of users all over the world. Certified Moodle Partner Moodle HQ certified Web Entangled as a partner to provide high-quality Moodle-LMS services for your school, institution or organisation’s online learning environments. We are a top software development company in Zimbabwe with over 15 years of experience. High Performing Technology Teams. Remote or on-site.
CUSTOM SOFTWARE IN ZIMBABWE
From automating routine work processes to improving workflows within your company, or even creating secure data storage, our custom software solutions are designed to meet your exact requirements. Our software development process includes planning, designing, testing, deployment and maintenance. Web Development In 2021 - A Practical Guide MOBILE APPS Our team of well-trained and knowledgeable mobile app software developers create custom, high-quality, user-friendly and cost-effective mobile applications for both Android and iOS. We use React Native and flutter as our programming language to build all of our apps as this gets you up on both platforms at the same time and future-proofs your product. MODERN WEB DESIGN in Zimbabwe Whether you need a small brochure site, a complex database driven web application, or an ecommerce shop, we have the combined expertise to create a perfect website for your company. We use WordPress for the base of all websites we develop and can integrate this exceptional platform into any software development we do for you. Web Design: How to Get Started When we engage with clients, we tailor our approach according to the problem at hand and environmental constraints. Whether project requirements are resourced based, fixed price, milestone based, onsite, offsite, usage / licence fee based or require ownership of IP, we are flexible in our approach. In all instances, we ensure that best practices are followed, that technology paradigms are appropriate and our work is quality assured. We have experience in all major industry sectors and ensure that our solutions meet your specific industry best practices and regulatory requirements. Our offerings and engagements are designed to meet the demands of every industry in a way that is relevant to your organisational structure and business strategy. Our teams experience across various industry sectors ensures we constantly provide creative and effective solutions.
WEBSITE DESIGN AND DEVELOPMENT – CONSUMER VS. PRODUCT ORIENTATION
Does your website address your consumer’s concerns? Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand. For instance, you may think that talking about your product entices people to pay attention to your brand, but the way you do it may be putting people off before they get to know you. Paying close attention to the marketing orientation of website design and development can pay off in the long run. But first, you have to decide which side of the orientation argument you’re currently on, and how your brand can articulate the best qualities of both. Identifying these two frameworks for brand messaging is simple:
Consumer-oriented messaging focuses on the needs of the consumer. It implicates the end-user in describing the pain point that your product or service addresses.
Product-oriented messaging focuses on the features of the product or service you sell. It explains why your product is superior to other choices on the market.
The best marketing campaigns use both consumer and product orientation to some degree. However, the website design and development aspect of your digital marketing campaign is usually best designed for consumer-oriented messaging. In order to understand why, it’s important to map your brand messaging to the buyer’s journey. The fundamental idea is that consumers go through stages of awareness, consideration, and decision before actually buying a product. Generally, consumer-oriented messaging is more useful for the awareness and consideration steps of the journey, whereas product-oriented messaging performs better during the decision phase. For many of your customers, your website is firmly placed at the tail-end of the awareness phase, as they move towards considering your product or service. In some cases, your website is the very first branded messaging a customer sees – it should speak to that customer as directly as possible, and gently guide them towards wanting to learn more about your products and services as a result. HOW CONSUMER-ORIENTED MESSAGING WORKS... Once you have front-facing brand messaging that speaks to customers’ needs, you can implement content development strategies that bring them closer to you. In most cases, this means running and maintaining a blog that talks about the things consumers care about within your industry. When you’re targeting consumers in the awareness phase, you need to offer insightful, educational content that paints your brand in a positive light by demonstrating expertise and thought leadership. At the same time, you can use this opportunity to maximise your SEO options and thoughtfully engage in PPC advertisement to get the greatest impact out of every article. Only after that fact should you move on to messaging that lets consumers who already trust you know just how valuable your products and services are. The Fastest Ways to Bring Traffic to a New WebsiteResult-Oriented Web Design We don’t just design a website for you. We create an online inquiry generation platform for your business that results in more sales and faster growth! Bespoke Website Development Our cutting-edge and dynamic web development service is ideal for small to medium scale projects with complex and bespoke requirements. SEO & Digital Marketing You need a better digital marketing strategy if your target customers can’t find you easily! We are experts in growing your client base through SEO, PPC and more! SSL Security Secure your website with a robust SSL encryption security certificate , we offer the most powerful encryption available in a variety of options designed to meet your needs.
Frequently Asked Questions Web Design Zimbabwe
QUESTIONS & ANSWERS Another company says they can build a web site for us for $200. Why shouldn’t we use them? We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $200. There’s a possibility they’ll build a basic “website” that isnt competitive in your industry. You can’t have professional custom graphic design; you can’t have any interactivity; your site won’t be optimized for search engines and it will function and look like a $200 site. You should always value, value over cost! Remember, a consultation with Web Entangled is always free and we just might be able to prevent you from wasting your $200. How much does a website cost? This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects start from around $1000. How long does it take to design and build a website? The time it takes to produce a website depends on the size and complexity of your site. A basic website typically takes around 4 weeks from beginning to end. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Will my website work on mobile devices? Yes it will. All the websites we design work on all devices. Do you do eCommerce/Online Store websites? Yes we do What is a Content Management System (CMS)? A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection Do you provide training? Yes we do What is Search Engine Optimisation (SEO)? Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get. There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key. Can you design my logo? Yes we do What is a domain name? A domain name is your address on the internet. Typically this would be something like yourcompany.co.zw What is web hosting? Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.
Client Testimonials
What our Web Design Customers Say.... "Out of all the Zimbabwean web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you." - Lizwe Dube "The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website."- Reginald "Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience." - Shakina "Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing" - Tariro
A Development Agency Focused On Growing Brands Online arrow
Services Web Design Give your business a virtual identity and let the world see it. Create a virtual identity for your successful business. With years of experience in creating smart and trendy designs, we provide quality web design at affordable prices. Idea and Research Prototyping Wireframing Complete Design Ecommerce Design Product Improvements Visual Design Website and Apps UI/UX arrow Development Engage your users with a high-end website and customer candid website. Team of professionals has considerable experience ranging from simple websites to complex portals. To engage users to your website right from the first halt, we develop a high-impact website design. Wordpress Laravel Codeignitor Magento Drupal React Angular Node E-Commerce Have the perfect e-commerce solution for an increased conversion rate. Avail The Perfect E-commerce Solution For An Increased Conversion Rate. We develop E-commerce Website Design And Development As Per The Latest And Futuristic Trends. Magento Wordpress Shopify OpenCart BigCommerce Zen Cart Laravel Codeignitor Frameworks arrow Mobile Apps Let the customers explore your business anywhere & anytime via a Mobile app. People are spending more time on their mobile devices these days. Our team provides with unique mobile apps having interesting features and enhanced functionality. iOS App Development Android App Development Progressive Web Apps Hybrid Apps Native Apps arrow Marketing Grow your brand visibility and increase your website traffic. Apart from unique and extraordinary web designing we help you grow your visibility, gain website traffic and higher search engine rankings with our the best internet marketing services. Search Engine Optimization Pay Per Click (PPC) Social Media Marketing Content Creation and Marketing Email Marketing App Store Optimization (ASO)
