8 SEO Mistakes that Newbie Website Owners Make

Nowadays, it’s imperative for an entrepreneur to invest in Search Engine Optimization (SEO) for the growth of a company, especially if you have a startup business and you want to gain a wider audience. Most companies spend a lot on SEO. In 2016, the combined costs for SEO reached $65 billion. For this year, the expected
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What Small Businesses Should Know about Paid Social Media Advertising

Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get their attention—and convert them into
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Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts

In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they just forget about it) they can replace you with a digital service nine times
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Marketing Attribution 101

“Half my advertising is wasted. I just don’t know which half.” – John Wannamaker Justifying marketing budgets is a tale as old as time, well, urban, corporate time at least. Marketers constantly struggle to show the direct ROI on their marketing and media spend. There could be multiple factors contributing to this difficulty, like sales
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The ROI of Influencer Marketing

Gone are the days when consumers would actually trust print and TV advertisements and buy products based on the claims ads made. Today, it takes a lot more than claims to win the trust of consumers. They need social proof. And this demand from consumers has, in fact, paved the way for influencer marketing. Influencers
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