Search Engine Optimisation (SEO) – 9 Free Ways to Boost Your Rankings

First of all, what is SEO? SEO or search engine optimization can be defined as the process of improving a website for higher search engine rankings. SEO is a must to make your page visible on the Internet where you have to compete with other sites for higher search engine rankings. One must know that […]

Important Search Engine Optimisation Steps to Get the Most Out of Your Website

There are so many bloggers out there who struggle to get quality, targeted traffic to their websites. However, this is not uncommon because most people do not know how to implement proper SEO strategies to get noticed in the major search engines. In this article, we will break down 4 vital SEO tactics that you should be […]

What Were the Biggest Digital Marketing Trends During 2018?

There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. […]

5 Ways Technology is Transforming e-Commerce

Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different. The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is […]

Shadow Banning: Polite Social Media Censorship

Social media deals in attention. Attention generates billions in ad revenue for networks and enables social media influencers to monetize their content through brand sponsorships. Shadow banning is when networks deny people this attention by making their content invisible to others. Shadow banning blocks users’ content in a way that keeps them oblivious to what’s […]