Customers expect quick replies, often outside office hours. Chatbots on Facebook Messenger and WhatsApp can answer common questions instantly and help turn conversations into sales.
What chatbots do well
- Answer frequently asked questions about prices, hours, locations and delivery.
- Share product catalogues and links.
- Collect contact details and qualify leads.
- Take simple bookings and orders.
- Send order updates and reminders.
- Hand complex questions to a person.
Why they improve conversions
- Speed: instant replies catch buyers while they are interested.
- Availability: they work evenings and weekends.
- Consistency: every customer gets accurate information.
- Efficiency: staff focus on serious enquiries.
Best practices
- Start simple with your top ten questions.
- Make it obvious how to reach a human.
- Keep messages short with clear buttons.
- Use a friendly tone that matches your brand.
- Follow Meta’s messaging policies and get consent before marketing messages.
- Review conversations and improve answers regularly.
Start with WhatsApp Business
Greeting messages, away messages, quick replies and catalogues are a simple first step before a full chatbot.
Need help with this in Zimbabwe?
Web Entangled has been helping Zimbabwean businesses grow online since 2002. Explore our social media marketing and automation, or request a free quotation and we will get back to you with a clear, itemised proposal.