Simple Fixes for Better Google Ranking

As the biggest search engine on the internet, Google is solely responsible for more than three-quarters of all organic traffic. But all those clicks aren’t distributed equally. Most of them go to the top three results for any given search; websites that land on later pages of results are unlikely to see any visitors. Simply put, […]

How to Choose a Reliable SEO Service for Your Business

Queensland’s economy is growing, but it is also facing many challenges. These include geopolitics, the novel coronavirus, and bushfires. How can you make your business thrive in such conditions? One of the effective ways to ensure the success of your business is to hire SEO services.  Breaking Down SEO What is search engine optimization (SEO), and […]

How SEO and CRO Synergy Can Maximise Your Digital Marketing

When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a firm’s marketing efforts, the success of these efforts depends on the quality of the campaign as a whole. If only one aspect of the consumer funnel […]

25 Mind-Blowing, Business Model-Changing Search Engine Optimisation Stats

You need SEO. Whether you’re a startup, a solopreneur, a multi-billion company, or a boutique cake shop, search engine optimization has to be part of your strategy. Yes, there are PPC alternatives and yes, there is social media and influencer marketing and many others. You can mix and match as you please but SEO is the one thing that […]

Step by Step Google Ads Guide!

Looking to enhance your small business? Wondering how to increase traffic to your website? Want to know how to use Google to your advantage? Making ad campaigns through Google Ads is the solution for you. Google Ads gives you the ability to reach your target consumers through specifically curated ads for an already interested audience. […]

9 SEO Trends: How to Win in 2021

The year 2020 is now behind us and many regard it with a sigh of relief. However, the world of the internet has a different story to tell. During the pandemic, internet usage across the world saw a significant spike. Mobile traffic grew by a whopping 50% between Q3 2019 and Q3 2020. With lockdown and travel […]

9 Sure-fire Facebook Advertising Tips for Better ROI

While Facebook may not exactly be the flavour of the season among netizens, that opinion hardly seems to have a dent on its ad revenues. According to Business Insider, Facebook’s ad revenue will continue to grow 4.9% this year to $31.43 billion. 93% of marketers continue to use Facebook advertising as one of their mainstays, and there […]

5 SEO Techniques that make more Difference than You Probably Imagine

Google Search Engine Optimisation in Zimbabwe

While most of us understand how important SEO is for our website, that doesn’t mean we don’t sometimes forget to prioritise certain techniques. Although it’s important to focus on keyword research, which can make a huge difference to your ranking, there are also many other factors at play.  If you are not already applying all […]

5 Step Guide to Creating Impactful Content

Have you ever written the perfect article and had it rejected by the editor for no fathomable reason? Or are you regularly publishing content and are unable to get the audience you desire? You’d be surprised to learn that you aren’t the only one facing this issue. One out of every ten writers struggles with […]