Marketing is a broad subject, with new strategies coming up with every new dawn. One such
innovation is digital marketing, which is growing thanks to digitization. This innovation involves
marketing goods and services through digital tools, such as websites and social media. One of
the digital marketing tools gaining popularity is Search Engine Optimization (SEO). SEO aims at
increasing your brand’s visibility during searches.
Do you want to adopt SEO in your marketing, and are you wondering how to do it? The first step
is coming up with an SEO strategy. How can you formulate one? This article addresses this
question by highlighting the elements your strategy needs to have. Read on for the insight!
A successful SEO strategy should have the following:
1. Quality Content
The content of your website directly impacts your relevance in your niche. It should discuss
aspects revolving around your industry and services. If you’re an HVAC contractor, your blogs
could discuss HVAC installation techniques, maintenance needs, etc. Doing so will show guests
that you’re proficient in your field, and they’re likely to trust you to fulfill their needs.
A successful SEO strategy ensures your site’s content adds value to its visitors, educates them,
provides solutions, and provides more information within the niche. Additionally, it ensures you
update your content and go with trends to remain visible and relevant. Guests will still seek your
site several years down the line. You’ll always provide them with the latest data in the industry.
Consider seeking the services of an SEO agency in Toronto or one in your locality to help you
with your content marketing needs.
2. User-Friendly Interface
As a website, you might attract many visitors, but how long will they stay on your site? Guests
want to have an easy time as they seek the information they need. This is where a user-friendly
interface comes in; a successful SEO strategy needs to have one.
By being user-friendly, your website will have a navigation system, such as a menu, that’ll direct
users to where they need information. In addition, the sections under the menu should have sub-
sections to give more direct results. Once your visitors have an easy time on your website, they’ll
spend more time gathering information. This increases your SEO rankings, making your strategy
3. Incorporates Local SEO
Most search results will relay information to guests based on their location. If a visitor needs to
find plumbing services, search engines will give them options available in their locality. This
showcases the need to incorporate local SEO, which a successful strategy should have.
Your strategy needs to ensure you have a presence in your locality. You can create a presence in
your locality by mentioning the location of your business on your website and blogs, including
meta titles. With this, should a guest search on HVAC services in Toronto, your website will pop
up, increasing the chances of the guest clicking on your site. Your SEO rankings will increase in
4. High Website Speed
Speed is everything when it comes to your website. Your visitors should have an easy time,
where they get the results they need promptly. They shouldn’t have to wait for 10 seconds for a
page to load. In most cases, a minor delay, even a five-second one, will make most of them leave
your website. They’ll seek the information they need elsewhere, which is undesirable.
Therefore, for your SEO strategy to be effective, reduce the load time on your site to the bare
minimum. Certain aspects affect your site’s load time, such as large-sized images. These take
time to load, reducing the speed. Check on these aspects.
5. The Right Keywords
Keywords are the words most users will type in as they seek information. It could be electrical
services, a personal injury lawyer, and the like. A successful SEO strategy should incorporate the
right keywords in your titles, blogs, meta titles, and descriptions.
However, you shouldn’t just insert the words without any format. One, they need to be relevant
in your business niche. An effective strategy will use your company’s target audience to find out
keywords that resonate with them regarding your industry, products, and services.
Also, the right keywords shouldn’t be too short. With a three- or four-word keyword, you’re
highly likely to get as descriptive as possible without overdoing it. A detailed keyword in your
niche will increase the chances of your website showing up among the top results, which
translates to higher SEO rankings.
One thing to point out is that a successful SEO plan incorporates the keywords naturally and
without doing too much. Too many keywords in a context will put it off, rubbing off wrongly on
your guests, which is undesirable.
6. Versatility In Use
As a business, you have different kinds of people in your target audience, each with varying
lifestyle preferences regarding technology. Not every one of them utilizes a computer or laptop
to navigate the internet. Some prefer their smartphones or tablets. What does this mean? Your
website should adapt to as many devices as possible; it shouldn’t be restrictive.
A successful SEO strategy will ensure your website is responsive, especially regarding display.
Your website should be mobile-friendly. Should a guest be on your site through their
smartphone, your page’s size should minimize and fit on the phone’s screen size. The same
applies when using a computer; the page should maximize to fit adequately.
With the versatility in use, you’ll accommodate as many visitors as possible, which may help
increase your site’s visibility and SEO rankings.
7. An SSL Certificate
Cybersecurity threats have become an issue with the rise in digitization. Hackers are taking
advantage of the fact that most of the population is spending their time on the internet. They use
these opportunities to steal data and information, which they use for selfish reasons. Due to this,
internet users, including your target audience, are becoming wary of sites they visit. They don’t
want to visit websites that’d make them susceptible to malware attacks.
Therefore, an effective SEO strategy ensures you’ve put security measures to make your visitors
feel safe as they scroll your page. This is made possible by acquiring a Secure Socket Layer
(SSL) certificate. An SSL encrypts your data as you navigate a website, including log-in details
should you have to input them.
With an SSL certificate, your URL will begin with Hypertext Transfer Protocol Secure (HTTPS)
and have a padlock symbol. The HTTPS will show right on the search list, such that a visitor will
know you’ve put safety measures in place to protect them. They won’t be hesitant to visit your
site and spend as much time as possible getting the information they need. In return, your SEO
rankings will go high; guests will seek your website due to the security.
8. Voice Searching Tool
Digitization has enabled most of the population to adopt smart and efficient ways of doing
things, such as the voice searching tool. With this, users can request things by word of mouth
instead of typing out the words. This quickens the process, which is convenient for users.
Similarly, an effective SEO strategy will ensure you adopt artificial intelligence on your website.
Your visitors can voice their needs, and your website will relay the information they need
without needing to scroll through pages. However, this system needs to be efficient in delivering
the exact information needed. Do this by optimizing the system for questions such as where,
how, why, and when. It should also adopt common slang used in your area since most users are
likely to use the language as they speak. The voice searching tool needs to understand all these
With a voice searching tool, the search time for your visitors will be reduced. This may
encourage your visitors to seek your website, increasing your SEO rankings.
Infographics refer to the visual aspects of your website, such as videos and images. A successful
SEO plan will ensure you utilize infographics on your websites. These aspects bring life to your
website and will engage your visitors more than long texts of information.
Mix things up and incorporate all these aspects. Instead of explaining a procedure using words,
utilize a slideshow where an anime can take your guests through the procedure. This is a more
involving learning process that your visitors will easily understand and remember.
Also, it’s said that the majority of the population prefers getting information from videos rather
than reading word by word. In most cases, a video will relay the same message from a text
within a short time frame. This is convenient for your guests since they want to promptly get the
information they need.
On the other hand, infographics tend to increase your visitors’ amount of time on your website,
translating to a high SEO ranking on search engines.
Formulating an SEO strategy doesn’t start and end with you writing down a plan and
implementing it. It extends to evaluating it to measure its performance. Therefore, a successful
SEO strategy must have SEO analytics. How do you develop this?
Set performance standards, preferably quantitative ones that’ll help you measure the success rate
of your strategies. It could be wanting to rise to the top three in SEO rankings in four months
with the implementation of the strategy. Should you not achieve this based on your analytics,
you can identify aspects that aren’t working and adjust them accordingly. Alternatively, you can
abandon the strategy and formulate a new one. Your rankings will always be high by staying on
track with your SEO performance, which is ideal.
Developing a successful SEO strategy can be challenging without the right guidance. However,
this article gives appropriate guidance and has shown you that having an effective SEO plan is an
easy task. With the tips discussed in the article, use them as checklists as you formulate your
strategy. You won’t miss out on any essential aspect, ensuring success in your SEO journey.
By Ken Haris