In the digital age that we live in, it is important for every business to have an online presence. Not only has the whole world shifted to the convenience of the Internet, but we now also rely on the credibility of it. Search engine optimization helps to develop the traffic of a webpage by using keywords in the articles that direct people to visit that particular page. It is something that was started when the online business world was growing and has now caught on to become the most important aspect of it.
All companies are looking to enhance their SEO to get noticed by customers, attract more people to their websites. It is important for every business to have and improve a SEO presence constantly to keep up with the competition. SEO is a form of digital marketing which helps in increasing the number of customers for a particular company by boosting its presence on the Internet and the search engines.
The five best tools available to improve the ranking of your business are:
1. Google Trends
Google Trends shows how often a particular search-term is entered compared to the total search-volume across various regions of the world.
Available in various languages, this is a powerful tool that allows you to check which set of keywords and sentences would work the best with your customers. It lets you follow the trends on which phrases are popular in the regions in which you do business, enabling you to tweak and improve your content to boost your SEO traffic.
People do not have the patience to wait for a website to load. GTmetrix allows you to track the time it takes for your website to load so that you can improve its speed and stay on top of your game.
This tool lets you see the informative part of your article without the distractions of images, videos, etc. so that you can focus on improving the content alone and make it more valuable to improve your SEO.
4. Screaming Frog
Screaming Frog is a desktop program that can be installed on PC, Mac or Linux systems. Once installed, it crawls websites’ links, images, CSS, script and apps to allow you to analyze and improve your SEO quotient. It tells you the areas that need to be fixed such as broken links, image size issues, duplicate data, and much more so that you can fix the content accordingly.
5. Rank Checker
This tool allows you to see the ranking of your website amongst your competitors. It also provides tips on the areas where you can improve to increase your ranking and get more traffic on your website.
Another step to improve your SEO is to hire an expert. SEO firms offer a variety of packages, depending on your needs and your budget. The right firm will provide you with different services that you can choose according to your company’s goals.
A good SEO firm will:
- Offer packages for your SEO requirements and discuss plans with you.
- Analyze weak points in your websites and offer suggestions for improvement.
- Check your presence in the online world and suggest improvements to increase SEO and traffic on your websites.
- Craft SEO content with direct keywords to improve your rankings on the search engines.
- Help your business reach its target market so that you can focus on other aspects without worrying about that aspect of your business.
Rahul Bhardwaj is a project manager with online marketing agency Trignosoft Solutions. He especially enjoys learning and sharing thoughts about search engine, social media, and website development. His job is to create value for clients in their particular niches that eventually bring them links and business through digital mediums. In his spare time, he’s an avid traveler, aspiring photographer and amateur cricketer.