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We are an intuitive and imaginative Digital Marketing Agency and Search Engine Optimisation (SEO) based in Harare, Zimbabwe. Our “hard-working team of digital marketers” help clients optimise marketing opportunities through the implementation of integrated innovative digital marketing tactics.

The focus is on optimising returns on all your Digital Marketing & Advertising spend, while creating an experience worth returning to.

Web Entangled – Zimbabwe (Est.November 2002) is a full service Digital Marketing & Web Design Agency bringing all your marketing needs together from Conceptualisation, Branding, Strategy, Web Design, Mobile Design, Website Development, Search Engine Marketing, Mobile Marketing, Social Media Marketing, Email Marketing, Content Marketing, Online Advertising, Mobile App Design & Development, Viral Marketing, Content Managed Solutions, CRM, to Traditional Marketing services like DTP – brochures, flyers and print, by providing holistic solutions.

Our team can be described as a ‘Community of Digital Marketing and Website Design Specialists’ dedicated to providing clients with a memorable service that is based on service excellence and our ability to work in partnership with our clients to help them achieve success.

Our Web Design Harare team has produced an array of quality designs this year, click here to view our portfolio.

Based in the heart of Harare, Web Entangled is a web design company that specialises in everything from graphic and web design, to dynamic, large scale web development. We offer tailor made, responsive and functional websites built on WordPress, Joomla and Drupal platforms.

    • Graphic & website design

      By asking all the right questions and delving into the very core of your brand’s personality, we perform all the research necessary to establish the design style that’s right for your brand. Web Entangled offers extensive graphic and web design services, from logos and corporate identities to full website design. We also collaborate with the best in illustration and photography, and keep up to date with industry trends so that your design remains fresh and relevant. Overall, we believe that simple, uncluttered design wins the race, every time.

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    • E-commerce

      We build scalable, user friendly and easy-to-manage E-commerce solutions to give your brand the very best online store presence possible. By creating custom made solutions and using open source frameworks, we not only eliminate complicated work processes, but also lower your project costs. The system in place will allow stock and inventory management, and can easily integrate with existing invoicing systems, as well as numerous payment gateways and methods. Additionally, we will also automate your workflow to free up your resources.

      We pride ourselves on providing personalised attention and an individualised digital marketing solution that is specifically geared to achieving our client’s goals. Our service model ensures that we are able to deliver digital marketing solutions and services that are intuitive, imaginative and integrated, all with the aim to achieve a favourable ROI.

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  • UX & User interface design

    UX design is the single most important part of your brand’s website. Realising that each project is completely different, we approach UX in a logical manner; Who is the target market? What is our goal? What is the simplest solution with regards to navigation? After an extensive research phase we begin by creating different personas, various personalities who may interact with your brand online or who are interested in your product. After this, we move on to the full website architecture, wire framing and the site’s pathway structure. By doing this, we create a bulletproof foundation for design work.

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  • WordPress development

    WordPress is the largest open source content management platform used globally. It provides our clients with extensive open source material which means that you’re never locked in to any in-house systems and that most developers will be able to work on your site. Web Entangled offers fully customised development to cater to your brand’s specific needs, building the WordPress site from the ground up, as opposed to using predefined themes. Your code is also always guaranteed to be W3C compliant and completely cross browser compatible. What is the W3C?

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    1. We pride ourselves on tailor made custom design & thought out web development.
      We feel strongly that to acquire a truly unique web presence, a website should be created around the subject’s content, and not the other way around.
      Not one pixel is put in place until after we have worked out your exact needs. Extensive research, mood boards and wire framing take place before we even start thinking about the site’s aesthetics.
      We can transform your brand from being an idea in your head, to a functional and beautiful online image with a solid strategy in place to ensure it gets the attention it deserves.
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    3. Website Development in Harare Zimbabwe
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    9. Content creation,copywriting strategy & Social Media marketing.

      There’s more to a successful website than just considered design. We also create content and smart, relevant copy for your brand new website. Starting with strategy workshops where we get to know you and your brand, we take you through to long-term site maintenance. We also draw attention to your brand by managing your social media campaigns.
      Rather than leaving your site to go stale, we can stay on board with a monthly retainer and update your content whenever you need it. Whether you’re having a sale or you’ve changed address we will create the content and upload it to your site and your social media channels. Depending on your particular needs and marketing strategy, our team will increase your visibility by tweeting, posting and updating all the channels that work for your brand.

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    12. Custom drupal development

      Drupal is an extremely powerful and scalable content management framework that’s supported by a community of over 630 000 users and developers across the world. Thousands of community-contributed modules allow us to make use of reusable components which, for you, means low development costs. By putting foundations in place right in the beginning, your website and/or web application grows as your business does. To top it all off, Drupal architecture and Agile software methodologies go hand in hand, allowing for rapid and continuous growth.

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    15. Rock-solid cPanel hosting in Zimbabwe. No compromise.

      Our web hosting platform provides everything needed for a fast and reliable experience. With instant activation, 1-click web app installs and 24/7 support, you’ll be up and running in no time. And no hidden fees or contracts!

      All shared hosting packages include:

      – 99.9% uptime guarantee

      – Unlimited Traffic

      – Spam Filtering

      – Webmail

      – Control Panel

      – Popular CMS’s supported

      – WordPress easy install

      – Full SSD infrastructure

      – PHP 5 & MySQL

      – DDoS protection & mitigation

      Front end & Responsive coding

      It’s 2016 and we can pretty much kiss traditional desktop browsing goodbye. With devices like the iPad and a myriad of other tablets entering the marketplace, mobile browsing has taken over. Responsive web design that adapts to any device’s screen size and optimises your site’s user experience is undoubtedly the new way forward. Although this may require more time for design and development, it truly is worth going the extra mile, especially as it is fast becoming a standard.

    16. Web Designer Harare Small Business Pack:
      • Custom designed look and feel for your business
      • Mobile Friendly design
      • Up to 20 pages of content added for you
      • Content management lets you update your own site
      • .co.za domain registration
      • Slideshow and Photo Gallery
      • FREE Adwords Pack – a $500.00 value
      • Adwords Conversion Tracking – see what leads or sales cost
      • PLUS Google Analytics – track how people use your site

      Intranet Design & Development

      Intranet Designs leverage the potential of Information Technology networks to help streamline internal processes by promoting secure information sharing,collaboration,communication and community building.

      At Web Entangled, our intranet design and development begins with understanding what the site visitors want and need to accomplish. Most companies design intranets to satisfy business objectives without considering why or how users will interact with the platform. Finding the common ground between business and user goals is key to a successful intranet. Once we have identified the overlapping goals it is easy to determine what information is required, what other systems need to be integrated to the design, and who will contribute or review content.

      A thorough needs analysis we will identify, segment and target audience to make the intranet design useful to users. Additionally, an in-depth understanding of how target users function in their job responsibilities and their level of technical skill will help address intranet usability. In this way usability and ROI can be closely tied to intranet design and functionality because the design will be extremely intuitive.

      For example, intranet web designs are more useful for mobile workforces, geographically dispersed business units, extensive partner networks or large employee bases that can benefit from web-based communication. Intranet web designs should be more focused on specific features that are important to the user especially where mobile devices will be used as the primary mode of connection. This ties into website usability but more importantly, outside-in intranet web designs determine content and functionality that will benefit both the users and the business from an ROI perspective.

      Sharepoint Design & Development

      SharePoint design and development takes more than just setting up a server. It requires knowledge of implementing business requirements and workflows, as well as being able to preserve and leverage the value of prior IT investment while planning ahead for future upgrades and enhancements. Web Entangled brings to the table its long-standing expertise in all aspects of corporate information processing – we have been developing custom Document Management, Content Management, Knowledge Management and Assets Management Enterprise platforms as well as Enterprise and Web Portals since 2002.

      There are even more skill sets required to carry out a successful SharePoint development project. They include categorization, metadata, search ranking and optimization, and workflow optimization and automation,. With Web Entangled’s substantial background in knowledge management, Sharepoint development projects and implementation are a natural extension of the company’s core expertise.

      All for Only $1,500!

      This pack is designed to generate hot leads for small businesses. The pack contains all you need to get started with marketing your business on the Internet.

      Building your website and Internet ad campaign together means they work together to first make you visible to prospects and then convince those prospects to contact you.

      The Google Adwords advertising campaign ensures that you show up for searches related to your product. Internet users click on your ad and go to your website.

      Your custom designed professional website convinces prospects that you are a credible supplier and encourages them to make contact with you.

      We use new technology with high end design in almost any type of Web site. Our staff w ill satisfy yourevery need; may it be functionality, design or performance. Our experience ranges in different types of Web sites, focusing on: E-Commerce, content management systems, informative and promotional sites. Using up-to-date technology like Ajax, php, MySQL and Flash, enables us to provide better customization for your site. We also promote your site using proven SEO techniques to increase your site ranking among search engines.

      More than just website designers… Our team of developers and strategic thinkers employ a sound work ethic, are reliable, committed to our clients and nice. We help clients in Harare, and around the country stand out from their competition with highly functional web design specifically meant to increase customers and leads. You can always ask on how to best create a website!
      We look forward to hearing from you!

Search engine optimisation or SEO is the steps that need to be followed to place your website in the first few pages of a search engine for selected keywords.
Basically SEO helps your website appear on the first page of a search engine like Google, Yahoo, Bing when someone searches for your product or service.
Major search engines like Google, Yahoo and Bing control over 400 million searches everyday. A well designed Search engine optimization (SEO) campaign helps you benefit from these searches, which your competition may be getting.

      1. Online Marketing is the key to your website success on the internet.
      2. A good SEO campaign will be around forever if maintained correctly
      3. What a user sees and what a spider sees can be very different.
      4. 85% of people dont go past the first page of Google searches
      5. If I see your listing in the top 5, and it looks like cheap promotion to me, I’ll skip.
      6. Your paid search quality score will likely improve (Thus paying less with CPC campaigns)
      7. Most people type your URL into the search box of Google to get to your site. So if you are not on Google they will think you do not exist!

HIGHLY INTERACTIVE WEB DESIGN OF THE HIGHEST STANDARD!

We offer highly interactive custom web design and development services in Harare, Bulawayo, Gweru and other eminent places in Zimbabwe. We have a reasonably sized team of enormously skilled and experienced web designers and developers to deliver the highest standard work you would ever expect or need.
We constantly communicate to know your exact requirements. Once it’s done, the team gets ready with a to-do list set for your website, and perform to their best making sure the job gets delivered on-time every time. We have knowledge and expertise in all website building platforms, languages and databases, so you get total solution to your requirements. We never price high, what we quote is fully affordable, reasonable.
With a number of satisfied Zimbabwean as well as foreign clients, Web Entangled – Zimbabwe is a premium brand in Zimbabwe offering quality and affordable web application development services. As long as you are with us, you are with the industry’s best. Our website design and development unit in Harare is a mix of expertise, experience and sheer professionalism. We work hard to bring your mission and vision into reality the simplest way. The web templates and pages we design are entirely unique and SEO-friendly.
Just mention your website requirements, and get the simplest solution at unbeatable price. For inquiry and/or help, feel free to call on: 00263772652348 or email at: info@webentangled.com.

SOCIAL MEDIA MANAGEMENT AND SOCIAL MEDIA MANAGEMENT SERVICES

Social media management is a service offering that we pride ourselves in as we know the importance of speaking to your customers effectively through visual graphic design adverts. Web Entangled is one of the few social media companies in Zimbabwe that really take initiative in showcasing your brand in the most functioning and capturing way possible. You simply cannot ignore your social media management. Web Entangled offers social media training in Zimbabwe. We conduct group as well as 1-2-1 social media training in Pretoria and Zimbabwe. Web Entangled has a hands-on client approach to social media management. Are you battling to set-up your social media page? Contact Web Entangled; we will guide you every step of the way.

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HARARE WEB DESIGN COMPANY – WEB ENTANGLED

Web Entangled – Zimbabwe Web Design is a premium website design and web development agency in Harare, Zimbabwe with expert specialization in Corporate Custom Website Design, Custom Web Application Development, E-commerce, Web Portals Development, Bank & Payment Gateway Integration, Corporate Logo Design, and SEO. Founded in 2002 as a web portal development company in Zimbabwe, Web Entangled – Zimbabwe Web Design Harare has grown to a full-service digital marketing agency and uses an industry proven process helping clients reach their potential in the digital space that generates profit.

      • CUSTOM WEB DESIGN & DEVELOPMENT

        • Photo Gallery
        • Customised Web Designing
        • Social Media Integration Services
        • Mobile Ready Design
        • Quality and Performance Checks
        • CMS Integration
        • Database Input
      • E-COMMERCE & CUSTOM WEB APPS

        • E-Commerce Applications
        • Leads Management System
        • Intranet Solution
        • Magento Solutions Provider
        • Extranet
        • Integrating Payment Methods
          Press Release/ Events Modules
        • Mobile App Development
      • IDENTITY & BUSINESS CONSULTANCY

        • Logos & Stationery design
        • Startup Corporate Advisory
        • Competition Analysis
        • Information Structural Design
        • Creative Writing
        • Infographics
        • Search Engine Optimization

Under Zimbabwean Management of Dereck Goto and International Development Standards, Web Entangled – Website Design Harare is recognized as one of the top 5 web development companies in the country and has helped to transform more than 500 premium businesses in the southern African region and beyond through its bespoke services.

Web Entangled – Web Design Zimbabwe Company has sole purpose to professionally and custom develop projects strictly following international corporate web development standards for corporations. Exceptional Online Marketing in Zimbabwe. Most important is to reflect the client’s’ business and objectives to increase our clients sales to promote effectively services and products

Digital Marketing in Zimbabwe

Website Packages and Pricing:

STARTER $450
basic website

      • Up-to 7 pages
      • Mobile Device Compatibility
      • Multiple Browser Compatibility
      • Search Engine Optimisation
      • Search Engine Submission
      • Tech Support
      • –

STANDARD
standard website

      • Up-to 15 pages
      • Content Management System
      • Mobile Device Compatibility
      • Multiple Browser Compatibility
      • Search Engine Optimisation
      • Search Engine Submission
      • Weekly Website Performance Report
      • Up-to 2 Functional Modules (e.g Membership Directory, e-Newsletter, Photo/Video Gallery, Discussion Forum, News Management Module, Advanced Calendar, Download Manager, Forms, etc)
      • Tech Support
      • –
Zimbabwe Website Experts - The Best Web Hosting Company in Harare, Zimbabwe.
Zimbabwe Website Experts | Web Design in Zimbabwe | Web Hosting in Zimbabwe, Official Website, Top ZISPA Accredited Domain Registrar Provider | .co.zw Domain Names Registrar and Zimbabwe's Best Website Hosting Company. We offer ultra fast, reliable, affordable and secure shared website hosting services, email hosting, cloud hosting and SSL certificates. We make registration of Zimbabwen domain names (.co.zw, .org.zw .ac.zw) and international domains (.com, .org, .net) fast, simple, and affordable.
Working with you we will create attractive, informative and functional websites that exceed your expectations and meet your business objectives. As a company we believe in providing the best possible customer care service for you and all of our clients. You’ll also have access to an experienced support team who’ll be happy to give you continued help, even after your website has been launched.
If you are looking for more than “just a website” then you need more than “just a web design company”. Give us a call today and let us discuss your next web design project.
Our primary offerings include:
  1. Website design and development
  2. Content Management Systems development
  3. E commerce and shopping cart creation
  4. Web application development
  5. Website maintenance
  6. Internet marketing and internet branding
  7. Domain name registration, web hosting and email services

Order Now
PROFFESIONAL
corporate website

      • Up-to 25 pages
      • Content Management System
      • Mobile Device Compatibility
      • Multiple Browser Compatibility
      • Search Engine Optimisation
      • Search Engine Submission
      • Weekly & Monthly Website Performance Report
      • Up-to 5 Functional Modules (e.g Membership Directory, e-Newsletter, Photo/Video Gallery, Discussion Forum, News Management Module, Advanced Calendar, Download Manager, Forms, etc)
      • Tech Support
      • Training + 1 Months Free Maintenance

ULTRA
premium website

      • Up-to 50 pages
      • Content Management System
      • Mobile Device Compatibility
      • Multiple Browser Compatibility
      • Search Engine Optimisation
      • Search Engine Submission
      • Weekly & Monthly Website Performance Report
      • Up-to 10 Functional Modules (e.g Membership Directory, e-Newsletter, Photo/Video Gallery, Discussion Forum, News Management Module, Advanced Calendar, Download Manager, Forms, etc)
      • Tech Support
      • Training + 3 Months Free Maintenance

Order Now

For any of our services not shown on the pricing table – please request for a quote. We will gladly revert to you within 24 hours.

Bring your local business online #1: Introduction and hot topics

WEB DESIGN AND DEVELOPMENT
We have mastered the web to provide you with professional crispy good looking and feel website.
ECOMMERCE
Start earning with our shopping cart, fully intergrated online payment software and optional cash on delivery.
WEB PORTAL
We provide taliors made web applications to address any of your needs online, giving you unique solutions.
ONLINE MARKETING
Bring your product to millions of targeted audience and breakeven in a moment. We have all it takes, get in touch now.
WEB HOSTING
We register domain names and host website on secure and reliable server to ensure 99% Uptime with efficient suppot.
WEB DESIGN TRAINING
We want to share all that we know with you so you can build a career for yourself or add to your skills. You are welcome.
Web Design & Development
We help businesses unleash their full potentials through modern and functional designs that make their competitors jealous.
eCommerce
We help online businesses thrive through robust eCommerce strategy, design, development, marketing and management services.
Digital Marketing
We help businesses find, attract and convert their target audience through an effective and time-tested digital marketing methodology.
Branding & Creative
We help both new and existing businesses stand out creatively and communicate effectively through inspiring branding and creative services.
Managed Services
We help businesses free up their resources and focus on what’s truly important to them by managing and growing their entire online presence.

Web Design in Bulawayo Zimbabwe

If you are interested in our web-page pre-designed packages, for $500, please visit our web design promotions.

Web Design in Mutare Zimbabwe

Web Entangled – Zimbabwe is your first choice for Web Design in Zimbabwe.

Web Design in Gweru Zimbabwe

We are able to develop a professional website for your business, regardless of where you are in the world. We have successfully developed profitable sites for customers in Ivory Coast, Seychelles, Mauritius, Namibia, Botswana, Australia, United States of America (Dallas Texas), South Africa, United Kingdom, Johannesburg, Polokwane, Pretoria, and many other places.

Web Design in Victoria Falls Zimababwe

Lodges, Hotels, Travel Agencies etc are welcome. Insurance companies as well. Financial companies using WordPress, Joomla and Drupal and other custom web based applications such as CRM, ERPs, Intranets, Sharepoint have worked wuth Web Entangled.

With that said, we don’t see how distance would be a barrier for Web Design in Mutare, Bulawayo, Gweru, Masvingo, Victoria Falls, Kariba, Kwekwe, Kadoma, Chitungwiza, Hwange.

Web Design in Masvingo Zimbabwe

Web Design in Chitungwiza Zimbabwe

Ushahidi Crowdsourcing in Zimbabwe

USHAHIDI FOR ELECTION MONITORING

  1. Easily gather reports from thousands of volunteers on the ground across the country
  2. Manage thousands of staff triaging and verifying reports with in-built tasks and permissions
  3. Monitor incident spikes on dashboards in real-time
    Web Entangled deploys Ushahidi in Zimbabwe. Call us now for Ushahidi in Zimbabwe !

    Web-Based Database Development in Zimababwe

    Database design, Data Integration and Migration, Data Warehousing solutions and DBA Services focusing on web based solutions.

    By exploiting the data structuring and processing advantages that databases grant, Web Entangled does client-server and web-based applications development, providing our clients with efficient and scalable solutions meeting contemporary business needs. Web Entangled has solid experience with MySQL

    Web Entangled – Zimbabwe’s Database Development Services include:

    • Investigation and Planning
    • Data Modeling
    • Workflow and User Analysis
    • Capacity Strategy
    • Interface Design
    • Migration of Legacy Systems and Data
    • Post-Implementation Review

    Web Entangled delivers tailored database applications that embed the tools needed for improved business performance and are easy to use for end-users

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Call: +263 242 495466/673 or +263719652348 (Whatsapp) |Email: info@webentangled.com | Address: 83 Hindhead Avenue, Chisipite, Harare
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5 Ways Technology is Transforming e-Commerce

Thursday, 07 February 2019 / Published in e-Commerce

5 Ways Technology is Transforming e-Commerce

Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different.

The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is technology changing the way we buy online and what can we expect moving forward?

1. Advertising

The first step in the online customer journey is finding a supplier. The most common route? Search engines.

Google dominates search worldwide with more than 90% of the user market share. The platform is constantly pushing the boundaries to revolutionise its offering, with machine learning currently being introduced to help small businesses target customers at this early stage.

Google’s responsive search ads are one such example. They’re a type of pay-per-click advert, allowing advertisers to appear at the top of the search engine results page. Typically, advertisers would need to go through a series of A/B tests to find the best fit for their audience. So, which headlines, descriptions and key phrases lead to the most conversions.

With responsive search ads, however, that testing is done for you. Advertisers can enter up to 15 headlines and four descriptions, which Google Ads then tests for you. Its machine learning technology will discover the best combination of up to three headlines and two descriptions, for different audiences and different queries.

That’s not the only way Google is using machine learning. They’re also developing sophisticated visual search capabilities. Customers will eventually be able to search using images rather than words. Machine learning tools will process the image to identify key objects and generate results that correspond to them. This could be hugely disruptive to SEO and ecommerce in a few years’ time.

2. Research

Technology is also changing the way consumers research when searching for a product or supplier – and how merchants respond to them. According to Sprout Social, the vast majority of messages requiring a response are ignored by brands. That’s a lot of potential customers being lost.

Chatbots fill this void, using artificial intelligence to assist site visitors with their queries. Whether it’s a product search or a query about a specific order, chatbots can provide a human-like response, without users even realising they’re speaking to AI. On top of all that, they’re available around the clock, 365 days a year.

The less advanced chatbots, which are used to greet visitors and offer help before forwarding their query onto a staff member, have become a common feature on ecommerce sites. However, they are now becoming far more advanced as the technology improves.

Modern chatbots can recognise the typing patterns of customers and adjust their tone accordingly. They can identify key phrases and direct visitors to the right page, and even store details of each visitor, recommending relevant products based on purchase history, for instance.

Want to get on board? You’re not alone. Oracle found that 80% of businesses already use chatbots or plan to do so by 2020.

If you’d like to try out a chatbot for yourself, check out Louis Vuitton’s.

3. Payment

The way we pay for goods online is also being transformed by technology. Both buyers and sellers are becoming more aware of the benefits of digital currencies like Bitcoin.

Launched in 2009, Bitcoin is a cryptocurrency which is managed by a blockchain network. This makes it more secure because no one person has all information about a transaction, but also much quicker as there is no need for a bank to act as a ‘middle man’.

For ecommerce, that means instant payments removing the delay between payments being sent and products being shipped out. In a world where consumers expect next-day or even same-day shipping, this could be hugely beneficial. It also reduces costs, with no fees for paying or receiving funds, and increases security.

4. Biometrics

One of the biggest challenges for ecommerce merchants is getting customers to keep coming back. To do so, they need to make it as easy as possible for them to return and buy again.

The solution? Allowing customers to create an account seems like a good option. This way, sellers can track what they buy and provide a more personalised user experience, as well as offering loyalty bonuses and incentives to regular customers.

Unfortunately, account creation has two central problems – ease and security. Remembering a username, password and potentially even a security question is a big ask from customers when they have to do the same for countless other sites. Not to mention how easy it has become for hackers to access these details and gain access to the customer’s account and payment details.

That’s where biometrics comes in. This is the use of physical characteristics to identify and grant access. Is it possible for ecommerce? Increasingly so. Mobile commerce now accounts for over half of all ecommerce transactions in the UK, while most new mobile phone models are equipped with fingerprint readers.

Using biometrics for mobile ecommerce will make it quicker, easier and more secure for consumers. For sellers, this extra speed and security could give them the edge and result in more returning customers.

5. Virtual and augmented reality

One particularly exciting development for ecommerce concerns virtual reality (VR) and augmented reality (AR). Virtual reality transports users to virtual surroundings, where their movements are mimicked in a first-person view. So, for instance look to the left, and you will see what’s on the left side of your virtual surroundings.

It’s becoming increasingly popular for gaming, as it provides the most immersive action-packed experience. However, it can also be used to create virtual showrooms in ecommerce. Consumers would have the chance to visualise a product in a more realistic environment before buying it. That way, they can get a better idea of what it actually looks like – from the comfort of their own home or office.

This goes a step further with AR, which adds virtual elements to a user’s live surroundings. Rather than being transported to a completely virtual environment, consumers can see digital components in situ. Again, it’s most popular in gaming, with Pokémon Go taking the world by storm in 2016 – projecting digital characters onto a real-world map based on each user’s location.

In ecommerce, this could mean seeing a piece of art or furniture in your home – or even clothing on your body – without having to purchase or transport anything. It adds a ‘try before you buy’ aspect which, so far, ecommerce has struggled to re-create.

For some, this is the only remaining advantage of shopping in brick and mortar stores. If ecommerce can replicate it using technology, what will be left to stop online shopping taking over completely?


With a digital marketing background in advertising production and transcreation agencies, Sergio Arboledas now works as an SEO Specialist at MintTwist, an award-winning creative digital agency in London that delivers campaigns across web design, paid media, SEO, content & social.

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