Social media is a 24/7, always-on hub for new posts, shares, and ideas. Facebook, Twitter, Snapchat, Instagram, Pinterest have all helped create an insatiable hunger for content, and while this represents a great opportunity for brands to get their name out there and connect with consumers, it also requires a lot of work from marketers to keep up with demand.
There are an estimated 3.196 billion global social media users in 2018, which represents 42 percent of the world’s population. According to MarketingSherpa, 95 percent of online adults aged 18-34 are most likely follow a brand via social networking. The goal of social media marketing is to create engagement, and as a result, content scheduling has become a necessity.
Here are 7 ways that social media pros can expedite content scheduling to have the greatest possible impact.
Use tools to help
There is an array of great tools out there that social media pros can and should use to maintain a steady stream of content. Buffer, Sprout Social, CoSchedule, Tailwind, and others, depending on the social media platforms you use. Buffer and Sprout Social work across most of the main social media platforms, while Tailwind focuses on visual marketing for Pinterest and Instagram.
Keep up with trends
Social media moves fast, so keeping up with trends and posting content that feels relevant is key to generating engagement. Create great and memorable content by following the latest topical trends. Whatever the hot topic of the day (or week) is will attract attention, so think about how popular subjects can fit with your audience’s interest. It’s usually wise to steer clear of delicate or controversial subjects, however, because the potential for it to backfire is big. Also pay attention to platform developments. Read blogs, watch webinars, attend conferences and follow social media experts on social media to tap into what’s resonating with internet users.
Invest time in research
Big brands, who have significant resources and a stable of skilled social media managers, can provide valuable examples of what works and what doesn’t when content scheduling. Observe what they do. You might find inspiration and come up with ideas to engage your own audience from their example. Research can also help you schedule content for upcoming events, like the Oscars, concerts, summits, and internationally celebrated days.
Allow yourself room to experiment
Experimenting is key to figuring out what content works for your brand. While there are some overarching principles that seem to underlie social media engagement—cat photos always do well—that may not be what your fans and customers are looking for. Identifying the right strategy requires trial and error, as well as data to show what works and what doesn’t. Use Facebook analytics tools to monitor your KPIs to help you develop your strategy. Deep analysis will save you time and bring better results.
Pay attention to visuals
The old adage about “a picture being worth a thousand words” is absolutely true when it comes to social media marketing. The human brain remembers images better than written information, and on social media, there’s so much noise that standing out is key. It’s unreasonable to expect all your images will be original, so look to stock photo sites that have high-quality, authentic looking photos. Keep a collection of photos with catchy images that you don’t need right away, but will need in the future. For example, Christmas photos, so you can save time in the busiest season of the year. Make sure you use images with proper permissions or licenses to avoid copyright issues or costly consequences.
Make your choices carefully
A big part of a successful social media strategy is ensuring you post the right content for the right audience on the right platform at the right time. That’s no easy task. Make sure to align the content posted with the tone-of-voice, the values of the audience, and their objectives. Given the high volume of accounts and content, users are already suffering from digital fatigue. Most tend to be loyal followers for well-established accounts and/or those that triggered a positive experience.
Also be mindful of the channels you post on. Sometimes less is more. The efforts to generate unique content for 5 different social media platforms won’t generate the expected results or engagement if quality suffers due to quantity.
Measure, measure, measure
Analytics are key to effective content scheduling, and social media marketing overall. Always consider what types of posts garner results, what sort of results, who reacts to posts, and when. This will help you adapt your future content to the expectations, preferences and needs of your target audience.
Scheduling can help every social media pro get the most out of their content and strike the right balance between quantity and quality.
Adina Cretu is a Romanian-based communications, marketing and social media expert. She’s been contributing to the Dreamstime community for two years and is passionate about sharing trending tips for photographers, consumers and social media managers.
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Social media movements speedy, so keeping up with trends and posting content that feels applicable is prime to generating engagement. Create outstanding and remarkable content material by using following the modern topical tendencies. Regardless of the hot subject matter of the day is will attract interest, so consider how popular subjects can healthy together with your target audience’s hobby. custom dissertation writing service
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Answering the following questions about your intended website will allow us to know exactly what website functionality you are after. This also helps us to advise you on the right brand design for your website, so please take time to go through them to help you increase your conversion rate.
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Our experienced web designers and developers create end to end Zimbabwean e-Commerce systems. Our focus is on communication, automation of work-flow, management of financial transactions, usability management, content management, shopping cart application and payment gateway integrations. Our design supply includes:
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Moodle e-learning in Zimbabwe.
Web Entangled is the leading provider of eLearning Solutions Zimbabwe technology-enhanced solutions for teaching and learning. We achieve our goal by designing, developing and deploying e-learning technology enhanced curriculum content, teacher professional development and learning environment.
Web Entangled is the leading elearning solution provider in Zimbabwe.
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Moodle is suitable for 100% online classes as well as supplementing face-to-face learning
Moodle Installations
Based on our many years of experience in installing Moodle onto servers, we have developed a step by step process which we follow to ensure that we achieve the best results for a successful deployment.
Web Entangled installs the latest stable version of Moodle onto a server of your choice. A basic course will be included in the Moodle installation and set up on the server. We will populate the course with test users. This is done to test the functionality of the site.
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Web Entangled specialises in custom plug-ins that further enhance your learning requirement. These plug-ins are often propriety to the client and serve a specific purpose.
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Moodle-LMS
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What is Moodle-LMS?
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Does your website address your consumer’s concerns?
Your initial reaction might be to say yes, of course it does – but closer inspection may find that you’re missing out on some important methods to draw people into your brand.
For instance, you may think that talking about your product entices people to pay attention to your brand, but the way you do it may be putting people off before they get to know you.
Paying close attention to the marketing orientation of website design and development can pay off in the long run. But first, you have to decide which side of the orientation argument you’re currently on, and how your brand can articulate the best qualities of both.
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HOW CONSUMER-ORIENTED MESSAGING WORKS...
Once you have front-facing brand messaging that speaks to customers’ needs, you can implement content development strategies that bring them closer to you. In most cases, this means running and maintaining a blog that talks about the things consumers care about within your industry.
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Only after that fact should you move on to messaging that lets consumers who already trust you know just how valuable your products and services are.
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Frequently Asked Questions Web Design Zimbabwe
QUESTIONS & ANSWERS
Another company says they can build a web site for us for $200. Why shouldn’t we use them?
We’ve seen those ads on the side of the road, too. Be wary of anyone who says they’ll build you a web site or sell you a car for $200. There’s a possibility they’ll build a basic “website” that isnt competitive in your industry. You can’t have professional custom graphic design; you can’t have any interactivity; your site won’t be optimized for search engines and it will function and look like a $200 site.
You should always value, value over cost! Remember, a consultation with Web Entangled is always free and we just might be able to prevent you from wasting your $200.
How much does a website cost?
This can vary depending on things such as how big the website is (number of pages) and the features and functionality that is included in the website. Our typical website projects start from around $1000.
How long does it take to design and build a website?
The time it takes to produce a website depends on the size and complexity of your site. A basic website typically takes around 4 weeks from beginning to end.
Will my website work on mobile devices?
Yes it will. All the websites we design work on all devices.
Will my website work on mobile devices?
Yes it will. All the websites we design work on all devices.
Do you do eCommerce/Online Store websites?
Yes we do
What is a Content Management System (CMS)?
A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection
Do you provide training?
Yes we do
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.
There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key.
Can you design my logo?
Yes we do
What is a domain name?
A domain name is your address on the internet. Typically this would be something like yourcompany.co.zw
What is web hosting?
Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data centre that runs your website and email.
Client Testimonials
What our Web Design Customers Say....
"Out of all the Zimbabwean web design companies I sent a request for quote yesterday, you are the only one that got back to us. It goes without saying that we are gonna have to go with you." - Lizwe Dube
"The highly skilled team at Web Entangled was not only professional but were perfectly priced, we definitely got the WOW factor we were looking for. I'd definitely recommend them to EVERYONE for an optimised & effectively executed website."- Reginald
"Web entangled are undoubtedly one of the best web designers in Zimbabwe. They are creative, professional, friendly and highly experienced. I recommend them to anyone or any business that is serious about their digital marketing strategy. Contact them today and make your online presence an unforgettable experience for your target audience." - Shakina
"Undoubtedly the best web designers in the country. Highly experienced. Offered a lot of advice on everything to do with our website. Doing business with Web Entangled is a learning experience. We are now comfortable with our online marketing" - Tariro
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