From functionality to appearance to navigation to coding integrity, there are several factors involved in developing a user-friendly, eye-catching website. There are a lot more that needs to be taken care of by developers and designers while they’re in the mission of creating a great website. They must adopt a collaborative approach to build a website that ranks good in search engines, engages visitors, and also stimulates conversions.
It seems quite complex. Right? But don’t get disheartened! In this post, we’ve covered everything you need to know while creating your web designs, from the technical bits to the more subtle nuances. So, stay with us until the end.
1. Keep the design clean
A website having clean design attracts visitors because they can read easily with intuitive navigation. A clean design actually helps visitors concentrate on the importance of brand and content rather than distracting graphics and heavy texts.
In fact, your viewers will often associate website design with the quality of your brand. Therefore, it’s essential to create a clean website that will reflect your brand’s positivity, luring your customers to visit again.
Functionality is perhaps the most vital aspect one should consider while creating a website. Check if the website’s features are as per the customers’ perspective. Are the “contact form”, “feedback form”, and other sections placed correctly? Do all the functionalities work properly?
These matter a lot for the success of your website since anyone of them can lead your visitors to leave the site.
No doubt, the ultimate goal of a site is to turn visitors into buyers and that is only possible if the website is usable. A website that’s user-friendly is more likely to attract visitors. Displaying information, products or services in a clear and precise manner can significantly enhance the usability of your website. Also, make sure that your website has everything that your customer would look for.
If, for example, your visitor is on the ‘Services’ page, and wants to buy, make sure he or she doesn’t need to hunt for the purchase button. The proper layout of your website helps visitors to navigate easily and to share your link on social media platforms.
Easy and clear navigation increases the efficiency and appeal of a website. Websites having complex navigation irritate visitors which may lead to increased bounce rate. Adding a site map to your website is one way to enhance visitor ability to easily navigate through your website. It also helps search engines to crawl your website.
Besides, if you streamline navigation by removing unnecessary or underperforming pages, it will significantly decrease load time while enhancing overall online brand reputation.
Considering the above facts, you should on occasion conduct a comprehensive review of your website just as if you were a new visitor. Doing so will show you if your site is easy to navigate.
5. SEO-Friendly Code
SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of the website’s content. It’s also a fact that a SEO-friendly website provides an improved ROI (return on investment).
Some CMS (content management system) services, for example, WordPress, offer plug-ins created to ease the process of cleaning up code and improving search engine rankings.
6. Browser independent
The advancement in technology is growing as is the number of internet browsers. This necessitates a website that is compatible with all leading browsers. Make sure that your website doesn’t get distorted on any of the major browsers. Your site must load properly on every browser, even on the older versions. Failing which, you’ll lose customers and business.
7. Powerful security
Technology is a double-edged sword. Its evolution not only works in a positive direction but negative as well. With technological development, newer and more advanced security threats to websites and software are emerging. From malware to viruses and malicious apps to the threat of hackers, your website must be protected in all respects. It should be 100% secure, especially if it’s an e-commerce portal, to protect customers’ critical information such as credit card details.
You can add SSL certificates to your website in order to reduce the risk of browser-based security threats. While the website is being developed, keep reviewing the security features.
8. Fresh Content
‘Content is king’ is an old phrase but because of the growing focus on content marketing strategies; it is used frequently. While developing a website, keep in mind that original, crunchy, and quality content is crucial for your website. Be it quality of content or keywords used — everything will improve your website’s search ranking. It’s advisable to write at least 150 words on each web page, and include some links to trustworthy resources. Also, provide links to other pages of your website.
Moreover, the content should be informative, crisp, fresh, and more importantly your brand’s voice. Don’t forget to check for plagiarism before posting content because duplicate content may result in Google penalties.
The Bottom Line
Though there are other factors that need to be considered while developing a website, the above factors should be considered a priority. Apart from the above, you need to keep updating your content as well as your website design to prevent it from getting irrelevant over time and losing customer traction. So, adopt a professional approach to build your website, centered on search engine optimization tactics to remain up to date.
Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, creating new online tshirt design. Connect with her on Twitter: @jackson_alice1