“SEO is like building your reputation in society. It’s not a one day job, rather, it takes significant time and patience to see the results. And when built properly, you can enjoy the fruits for the days to come.”
– Manidipa Bhaumik, blogger and Internet marketer
Search engine optimization has been around as long as the Internet itself. Ever since people have been using search engines to for discovery, businesses have been vying for the top spot in the SERPs.
Today, SEO is a $65-billion industry; and it is still growing. Despite its age and influence, many small business owners are still left feeling perplexed about its tenants and limitations.
Search optimization novices are likely to become somewhat discouraged when they repeatedly hear that SEO results take time build and that it is a long-term strategy as opposed to a quick fix.
But as more sophisticated marketing automation tools continue to emerge, there is a growing interest in SEO automation services.
In an effort to address this fascinating topic, we are going to look at SEO automation itself to provide you with a deeper understanding and we will explore some tools that can help you in your journey to top the SERPs.
Let’s dive in.
Can SEO be Automated?
As Martech (marketing technology) continues to be a burgeoning field, numerous software companies are attempting to automate various SEO tasks.
While this is undoubtedly an interesting prospect to marketers and time-strapped business owners, SEO is still a discipline that requires a heavy amount of human intervention and governance. If you are hoping for any kind of out-of-the-box, set it and forget it approach, you should probably relinquish those aspirations in exchange for good ol’ fashioned knowledge and elbow grease.
Things like content development and resonant campaign messaging are still deeply rooted in human creativity, meaning that no machine will be able to handle these tasks for you.
That said, the existing SEO tools that are currently available to business owners can alleviate much of the more burdensome and tedious activities that can make SEO a mind-numbing and (at times) soul-crushing pursuit.
In a nutshell, SEO cannot be wholly automated and machine-guided, but it can be partially programmed to lighten your load, increase productivity and make attaining higher rankings easier than with the computing power of your mind alone.
So what are some of these time-saving SEO tools?
Tools to Partially Automate SEO
Before we start exploring these technological allies, bear in mind that in order for you to attain meaningful results, it will still take a substantial investment of your time, energy and, in some cases, money. That’s not to say, however, that these tools will not help you save on all of these resources when compared to the madman who goes without.
What these services will help you do is eliminate some of the more monotonous and mentally-strenuous tasks that SEO has to offer; things like analyzing backlinks, monitoring rankings, etc.
SEMrush is a wildly popular tool that can help automate more mundane SEO tasks like keyword research and rankings supervision.
At its heart, SEMrush is a competitive research and analysis tool that allows users to gain insights into competitor’s strategies and helps to formulate a blueprint to top them in the SERPs.
SEMrush enables domain comparisons and visualizations, keyword difficulty estimates, ad strategies and budgets, backlink analyzation, and many more investigative features.
Majestic is another tool that has received near-universal praise. With this software, users unlock impactful insights surrounding domain authority. Since this is a link-centric software, Majestic offers a deep analysis of the quality and quantity of inbound links pointing to your site, and those of your competitors.
If you need help with devising a link building strategy, Majestic is a fantastic option.
Traffic Booster from StoreYa
Traffic Booster is less of a software than it is a service, though the company does use a powerful propriety algorithm to help elevate its clientele.
Think of Traffic Booster as an SEO service for PPC ads. By hiring this company, business owners acquire a knowledgeable firm to handle the complexities involved with ad creation and management.
Specifically designed with eCommerce companies in mind, Traffic Booster analyzes the short “application” form that business owners fill out and determines the brand’s target audience, prosperous keywords and the most effective strategies and channels to serve ads through; this process ensures that only the most relevant traffic is driven to your site.
The company will handle all of the ad creatives and its algorithm serves to continually optimize advertising campaigns to achieve maximum sales for the lowest price.
This is a great way to drive traffic to your site and become more prominent in the SERPs.
The Horizon of SEO Automation
While complete SEO automation is not attainable in today’s world, there are some promising prospects just on the horizon.
RankScience is a new SaaS company that continuously optimizes on-site SEO through thousands of automated A/B tests so as to determine which alterations will result in higher rankings in the SERPs.
The company claims to generate an average 37 percent increase to organic search within a three-month period.
Ryan Bendar, the company’s founder, claims the service works for various kinds of organizations, but works particularly well for eCommerce sites, Q&A pages, directories, and anywhere else that companies house an abundance of pages.
While this certainly does seem intriguing, I would recommend reading the case study on the company’s website and waiting until there is a bit more proof to back up the claims.
The bottom line (for now, at least) is that SEO is still quite labor intensive and cannot be left to technology to handle alone; these digital allies are more supplemental than principal. While you can make your life a heck of a lot easier with these tools, you will still have to make a personal investment in your site’s SEO success.
Do you think complete SEO automation is in our future? Which of the tools listed above do you think will be best suited for your SEO goals?