Month: March 2017

13 ways you can keep tabs on your competitors (and your brand) online

How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche? It’s impossible to monitor everything when there is so much happening online. But fortunately, there are some web monitoring tools that can help you …

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Brands that were destroyed due to Google Search Algorithm updates

“The best place to hide a dead body is page two of Google search results.” – Unknown Unbridled corporate power almost inevitably leads to the destruction of livelihoods. This has been seen time and time again; BP oil spills have crushed small businesses, Goldman Sachs has destabilized entire countries and Monsanto has direct ties to …

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Ushahidi: The Power of Crowdsourcing

NB: This article was originally posted on Jun 27, 2015 so content references are correct as of that date. Africa is quickly becoming a mobile-connected continent: mobile phones are often the only technology available, especially in places where it is hard to find power lines, fixed-line telecom infrastructure, or personal computers. This technological explosion is changing people’s …

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Google’s 200 Ranking Factors [INFOGRAPHIC]

Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors … Whew! That’s quite a list. How are we supposed to …

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Has Google Search Algorithm Update (Hummingbird) Killed Keyword Research?

“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you’re doing it wrong.” – Jordan Kasteler, freelance marketing consultant If you have a website, you’re probably quite familiar with conducting keyword research. …

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Why Digital Marketing is important in 2017

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. What is Digital Marketing It is …

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How Voice Search (Siri & Google Now) is affecting Search Results & Search Engine Optimisation

Siri and Google Now; the voice assistants are changing the SEO results and digital analytics. Marketers, analysts, and brands have to revise their digital strategy and adapt to this shift. In places like Japan, Europe, and America, speech assistants have taken a strong root among millennials and generation Z digital marketers are improving their strategies …

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10 Digital Marketing Mistakes to Avoid

Internet mistakes — from time to time, we all make them. However, there are definitely a few that are easy to avoid. Below are 10 Internet marketing mistakes, traps and issues even smart businesses can fall into: #1: No call-to-action (CTA) You’ve spent tons of time developing a great website, but your conversions are consistently …

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