The Complete, Actionable Guide to Marketing (Buyer) Personas

I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you. You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide […]

5 Tips for Creating and Sharing Your Brand Story

When was the last time you thought about your brand story? Busy B2B marketers are often so focused on lead generation, nurturing, conversions and sales that sometimes we lose sight of the bigger picture: sharing our brand’s story with the world. Creating and sharing your brand story is a powerful sales tool. Studies show that […]

Boost Traffic to your online Shop – eCommerce Considerations

Want to see more traffic for your online store? You’re not alone. One of the most commonly asked questions by our customers is how to increase the traffic to their online store. The ability to stand out and to set yourself apart from the thousands of other stores that are all competing in the same […]

Boost Your Business With Instagram (15 Ways)

Everyone says Instagram is such an exciting channel, but why? You can create amazing images, share tidbits from your business, and make things more personal. It is an awesome way to engage and connect with your client base. For my own business, I just very recently launched our very own company Instagram account. I have […]

Tips to Help Turn Your Website into a Lead-Generation Machine

Do you have a contact page on your website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a page, only to change their mind halfway down? These are numbers you need to know […]

Tips for SEO Driven Website Re-Design

“Digital design is like painting, except the paint never dries.” – Neville Brody, owner of Brody Associates In the same way that technology is constantly evolving, it is critical for websites to do the same in order to keep pace. Website redesigns can have significant positive impacts for a brand when correctly executed. If this […]