Month: May 2017

Search Engine Optimisation Automation – All You Need to Know

“SEO is like building your reputation in society. It’s not a one day job, rather, it takes significant time and patience to see the results. And when built properly, you can enjoy the fruits for the days to come.” – Manidipa Bhaumik, blogger and Internet marketer Search engine optimization has been around as long as …

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Secrets for Generating More Qualified Leads

In today’s increasingly competitive world of digital marketing, it’s not enough to know about concepts like search engine optimization, social media marketing and other marketing buzzwords. It’s important to learn how to incorporate the concept of a sales funnel, particularly qualified leads, into your digital marketing strategy. Your organization’s definition may vary, but marketing qualified …

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Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things)

It looks like you’re doing everything right: you get a decent amount of traffic from social media, PPC ads, e-mail marketing and so on. Still, very few of the people who visit your website turn into paying customers. So, what gives? Across industries, the average conversion rate is 2.35 percent. This means that you should …

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How Attention, Interest, Desire and Action (AIDA) Can Enhance Your SEO Strategy

If you took a marketing class in college, you must have stumbled upon the AIDA model.  It is perhaps the best marketing model of all classic marketing models in existence. There is an old saying in copywriting that anybody who wants to either create new content for a business or optimize a business should know …

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7 Critical Slides all Sales Presentations Should Have

Sales reps spend an enormous amount of time creating sales presentations and proposals. According to CSO Insights’ 2016 Sales Enablement Optimization study, 57 percent of organizations need to improve access to content for their sales people. As such, more organizations are moving toward using one master sales deck that contains all the content a rep …

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