Expert Tips for Brand Success on Instagram

“With Instagram, I’m not a chess piece, I’m a chess player.” — Jeremy McGilvrey, social media expert Instagram is kind of a big deal. In the past two years, Instagram has doubled its user base, jumping to more than 700 million monthly active users as of April 2017. What’s most impressive, however, is the rate […]

Search Engine Optimisation Automation – All You Need to Know

“SEO is like building your reputation in society. It’s not a one day job, rather, it takes significant time and patience to see the results. And when built properly, you can enjoy the fruits for the days to come.” – Manidipa Bhaumik, blogger and Internet marketer Search engine optimization has been around as long as […]

Secrets for Generating More Qualified Leads

In today’s increasingly competitive world of digital marketing, it’s not enough to know about concepts like search engine optimization, social media marketing and other marketing buzzwords. It’s important to learn how to incorporate the concept of a sales funnel, particularly qualified leads, into your digital marketing strategy. Your organization’s definition may vary, but marketing qualified […]

5 Brilliant SEO Tools on Google to Improve Your Rankings

In the digital age that we live in, it is important for every business to have an online presence. Not only has the whole world shifted to the convenience of the Internet, but we now also rely on the credibility of it. Search engine optimization helps to develop the traffic of a webpage by using […]

How Attention, Interest, Desire and Action (AIDA) Can Enhance Your SEO Strategy

If you took a marketing class in college, you must have stumbled upon the AIDA model.  It is perhaps the best marketing model of all classic marketing models in existence. There is an old saying in copywriting that anybody who wants to either create new content for a business or optimize a business should know […]

Facebook’s Organic Reach is Waning: How to Adapt

If you’ve been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining. While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you’re not sure how to keep up. The fact is, this decline isn’t […]

7 Critical Slides all Sales Presentations Should Have

Sales reps spend an enormous amount of time creating sales presentations and proposals. According to CSO Insights’ 2016 Sales Enablement Optimization study, 57 percent of organizations need to improve access to content for their sales people. As such, more organizations are moving toward using one master sales deck that contains all the content a rep […]