Month: October 2017

New Content Marketing Trends: Which to Use and Which to Avoid

There are five content marketing trends that have taken hold recently for a variety of reasons. This article contains four new content marketing trends that you should try, and one that you should definitely avoid.  1. Quick And Snappy Pre-Adverts to Your Video Adverts The use of pre-adverts has grown in popularity simply because of …

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How to: Search Engine Optimisation (SEO) for a Brand New Website

As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or the resources to allocate to optimizing their website from …

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Psychological Hacks to Drive a Loyal Audience to Your Website/Blog

How interesting is your content? Do you understand how important it is for you to make a secret connection with your readers? If you can persuade your visitors to come once, then over and over, you will sooner or later be able to establish a growing fan base and revamp customer loyalty. Who doesn’t like …

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Implementable Search Engine Optimisation (SEO) Tips That Offer Actual Results

If you’re in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk, affected local businesses. But no one can say what the next one …

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Why & How a Blog Matters to Your Search Engine Optimisation (SEO) Presence

Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solidSEO presence. And how do you …

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4 Audience Traits Search Engine Keyword Research Reveals

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, content …

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