Web Design Turn-Offs to Avoid

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The Internet of today is a highly competitive place. With so many individuals and businesses spending money and time on digital marketing and SEO — trying to outperform their rivals and sit at the top of the Google heap — it’s harder than ever to get users to visit any given website over another. Given […]

12 things to look at when choosing a Web Design Company in Zimbabwe

One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you. This is certainly not a decision you want to take lightly. After all, your website is going […]

Search Engine Optimisation Trends to Boost Your ROI and Your Visibility

SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in a while. But here’s the thing: not all trends are created equal, much like not all your SEO work will prove of value. When I say value I’m talking about […]

Web Design Trends and Predictions for 2020

Each industry is linked to specific trends. This is especially true of graphic design, marketing and, of course, web design. From the very beginning of the “technological revolution” you can track a lot of changes in the development of websites. Innovations expand opportunities. That is why they influence which sites we want to see. This […]

Understanding Social Commerce and Its Dynamics in Advertising

Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they bought and services they used. […]

7 Types of Stories that Marketers and Brands Should Use for Advertising

Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leave your readers with a lasting […]

The Benefits of Blogging

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There are many different kinds of blogs out there and people blog for different reasons.  Some blogs are professional, some are personal and some are poetic! There are people who blog for fun and there are people who blog for business.  The key to a successful blog, irrespective of the purpose, is to keep the blog consistent, […]