5 Creative Tips To Make Your Website Stick Out

Did you know that 81% of customers look online before making a purchase? And that only 54% of companies have a website? If you’re in the remaining 46% of businesses without a website, you’re missing out on serious sales opportunity. Today’s websites are affordable to build, easy to customize, and simple to update if you have […]

Top Google Algorithm Changes in 2017 and How They Affect You

Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable information and […]

How Facebook Marketers Can Manage Privacy to Protect Business Security

If it happened to Mark Zuckerberg, it can happen to anyone. In June of 2016, hackers briefly took control of Zuckerberg’s personal Twitter and Pinterest accounts. Using a password they’d obtained from a LinkedIn security breach – which Zuckerberg had re-used on the other networks – they gained access, and then posted messages boasting of […]

How ccTLD (domain extension) can Help You Gain a Foothold in Your Target Market

New startups and established businesses can gain a foothold in any market by simply making use of the right country related domain name. There’s no question that using the right domain extension has many benefits – from the ability to use a domain name of your choice, to the more obvious SEO advantages. For businesses targeting […]

How Should Your Business Tackle the Recent Facebook Algorithm Changes

I’m guessing that by now everyone has heard the big news, right? If not, here’s the gist of it: Facebook will decrease the organic reach of Facebook pages even more. Yes, it’s happening. In Mark Zuckerberg’s own words, Facebook is designed “to help people stay connected and bring us closer together with the people that matter to us”. Adam […]

7 Key Metrics for Producing Highly Effective PPC Ads

“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your […]

5 Powerful Tips for SEO on a Budget

In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in. But unlimited budgets […]

5 Alternative Ways to Advertise Your Business Online

Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-utilised by businesses handling their own online marketing activities in-house. The power of content however shouldn’t be underestimated. 9 out of 10 […]

10 Small Business Trends to Watch Out for in 2018

With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even possibly exceed, your expectations. From hiring to technological advances, here are 10 small business trends you should keep in mind when setting your 2018 goals. Marketing & […]