Boost Your Business: Web Development Trends for 2018

Technological innovations such as blockchain, artificial intelligence, augmented and virtual reality (AR/VR), hybrid cloud are proliferating rapidly. These trends provide efficiency and productivity, empower organizations to thrive in a world where technology is increasingly prevalent. It is therefore crucial for companies to understand the impact of these technological advances on their business so that they […]

Why Listening to Your Customers Can Improve Your Sales and Conversion Rate

Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without saying “the customer is always right” did not come about and become a common adage without solid reason. It’s not a good idea to alienate whoever has […]

How to Create a Content Marketing Calendar

What exactly is a content marketing calendar? Why do you need one? Simply put, a content marketing calendar should be the place where you organize every piece of content you produce— and schedule everything you will produce in the future. It’s where you schedule everything from blog posts to Tweets, Facebook posts to podcasts. Without a calendar to […]

How Often Should a Business Post on Social Media

Marketing on social media represents a fast and user friendly way to interact with a target audience, it can be difficult to gauge how much attention it should be given as a platform. An important question for businesses is how often they should be posting content on these channels. Failing to understand the right time […]

Search Engine Optimisation Guide for 2018

No, this is not a post about SEO predictions for 2018. This is a guide based on strategies that are already working and that will work even better throughout this year. If you’re a regular on SiteProNews and you’ve already read some of my articles, then you must know that the SEO game is changing pretty […]

Essential Tips for Crafting a Serial-Killer Business Video

When you manage to get the interest of your target audience through video, you’re able to present your business in all its glory. Currently, video content is the most attractive form of advertising that not only captures the viewer’s attention, but also evokes stronger emotions. Big “dogs” like Coca-Cola, Nike or McDonald’s quickly understood the […]

5 Big Marketing Trends to Watch in 2018 [Infographic]

Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers […]

Ways Search Engine Optimisation Has Changed for the Better

Ever since the birth of Google in 1997, surfing the web has never been the same. Easily the world’s most notable search engine, its name even earning a spot in the English Oxford dictionary to describe making a search on the internet, Google has also dictated the direction of SEO significantly. By introducing PageRank, Google could […]