5 Brilliant SEO Tools on Google to Improve Your Rankings

In the digital age that we live in, it is important for every business to have an online presence. Not only has the whole world shifted to the convenience of the Internet, but we now also rely on the credibility of it. Search engine optimization helps to develop the traffic of a webpage by using […]

Reasons Why Your Website Isn’t Converting Visitors into Paying Customers (and How to Fix Things)

It looks like you’re doing everything right: you get a decent amount of traffic from social media, PPC ads, e-mail marketing and so on. Still, very few of the people who visit your website turn into paying customers. So, what gives? Across industries, the average conversion rate is 2.35 percent. This means that you should […]

How Attention, Interest, Desire and Action (AIDA) Can Enhance Your SEO Strategy

If you took a marketing class in college, you must have stumbled upon the AIDA model.  It is perhaps the best marketing model of all classic marketing models in existence. There is an old saying in copywriting that anybody who wants to either create new content for a business or optimize a business should know […]

More Than Just a Search Engine: Google’s Best, Failed, Unknown Products [Infographic]

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Facebook’s Organic Reach is Waning: How to Adapt

If you’ve been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining. While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you’re not sure how to keep up. The fact is, this decline isn’t […]

7 Critical Slides all Sales Presentations Should Have

Sales reps spend an enormous amount of time creating sales presentations and proposals. According to CSO Insights’ 2016 Sales Enablement Optimization study, 57 percent of organizations need to improve access to content for their sales people. As such, more organizations are moving toward using one master sales deck that contains all the content a rep […]

Marketing Tips From 5 Major Brands

Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate. There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on […]

The Complete, Actionable Guide to Marketing (Buyer) Personas

I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you. You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide […]

5 Tips for Creating and Sharing Your Brand Story

When was the last time you thought about your brand story? Busy B2B marketers are often so focused on lead generation, nurturing, conversions and sales that sometimes we lose sight of the bigger picture: sharing our brand’s story with the world. Creating and sharing your brand story is a powerful sales tool. Studies show that […]

Boost Traffic to your online Shop – eCommerce Considerations

Want to see more traffic for your online store? You’re not alone. One of the most commonly asked questions by our customers is how to increase the traffic to their online store. The ability to stand out and to set yourself apart from the thousands of other stores that are all competing in the same […]