Business

Why You Should Opt for Project Management

Over the past years, there has been a technological boom in the market and Project Management has quickly become one of the most sought-after processes for an organization’s overall success. Competent project managers who get trained in certain specific certifications ensure that projects are well-designed and structured and completed on time within the set budget …

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4 Things Small Marketing Teams Can Automate Without a Huge Budget

Small marketing teams face a multitude of challenges; chief among them is the ever-growing necessity to automate their day-to-day tasks. Many teams are turning to expensive software platforms in an effort to streamline their services and make campaign management a seamless process. Unfortunately, many of these tried and true automated tools come with a hefty …

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How to Build a Better Brand With Human-Centered Design

Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, …

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5 Alternative Ways to Advertise Your Business Online

Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-utilised by businesses handling their own online marketing activities in-house. The power of content however shouldn’t be underestimated. 9 out of 10 …

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