Business

Zimbabwe Domain Names

How the Right Domain (Website Address) Can Benefit Your Business

Two decades ago, no one would have imagined that online shopping could be the best way to buy things. In the USA, 51% of all shopping activities are done online and experts predict that this rate will increase exponentially in the next couple of years. An online presence is essential when doing business or planning to start …

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12 things to look at when choosing a Web Design Company in Zimbabwe

One of the hardest things about launching a new website is choosing the designer. With so many design companies out there, it can be a monumental task just trying to figure out which one is right for you. This is certainly not a decision you want to take lightly. After all, your website is going …

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7 Types of Stories that Marketers and Brands Should Use for Advertising

Now more than ever, people may strive to invest in a brand’s story. With that, storytelling can be an essential advertising strategy to help promote your product or services. Applying the principles of storytelling to your business, such as speaking with emotion and weaving a tale with words may leave your readers with a lasting …

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How to Deal with B2B Demand Generation Myths to Improve your Strategy

As a B2B marketing discipline designed to create interest in products and services, Demand generation is indeed a complex strategy. Obviously, great sales pipeline opportunities and revenue are its positive outcome. Most demand marketers consider the lead quality an ideal key metric as a player in this realm, whereas many do it for the sake …

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Why You Should Opt for Project Management

Over the past years, there has been a technological boom in the market and Project Management has quickly become one of the most sought-after processes for an organization’s overall success. Competent project managers who get trained in certain specific certifications ensure that projects are well-designed and structured and completed on time within the set budget …

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