Business

Tips for Creating Content That Influences Purchasing Decisions

If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most …

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Creating an Engaging Digital Experience (10 Steps!)

In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and …

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Secrets for Generating More Qualified Leads

In today’s increasingly competitive world of digital marketing, it’s not enough to know about concepts like search engine optimization, social media marketing and other marketing buzzwords. It’s important to learn how to incorporate the concept of a sales funnel, particularly qualified leads, into your digital marketing strategy. Your organization’s definition may vary, but marketing qualified …

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