Marketing

4 Things Small Marketing Teams Can Automate Without a Huge Budget

Small marketing teams face a multitude of challenges; chief among them is the ever-growing necessity to automate their day-to-day tasks. Many teams are turning to expensive software platforms in an effort to streamline their services and make campaign management a seamless process. Unfortunately, many of these tried and true automated tools come with a hefty …

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How to Build a Better Brand With Human-Centered Design

Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, …

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10 Ways to Market Your Business on Social Media

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms have redefined the way people do business. Organizations all over the globe now rely on social media to share photos, new offers, …

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5 Alternative Ways to Advertise Your Business Online

Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-utilised by businesses handling their own online marketing activities in-house. The power of content however shouldn’t be underestimated. 9 out of 10 …

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Why Listening to Your Customers Can Improve Your Sales and Conversion Rate

Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without saying “the customer is always right” did not come about and become a common adage without solid reason. It’s not a good idea to alienate whoever has …

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Essential Tips for Crafting a Serial-Killer Business Video

When you manage to get the interest of your target audience through video, you’re able to present your business in all its glory. Currently, video content is the most attractive form of advertising that not only captures the viewer’s attention, but also evokes stronger emotions. Big “dogs” like Coca-Cola, Nike or McDonald’s quickly understood the …

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5 Big Marketing Trends to Watch in 2018 [Infographic]

Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently dug through host of recent research reports to see which tools and ideas marketers …

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Top E-Mail Marketing Flaws That Can Kill Your Business Campaigns

Even if social media has been taking over the Internet, e-mail is still an effective tool for businesses to reach out to their target customers. Startups looking to beef up their digital marketing campaigns should avoid these five e-mail marketing flaws: 1. Ignoring double opt-in e-mail marketing Single opt-in and double opt-in sign-up methods differ …

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Creating a Visual Brand Identity That Sets You Apart

Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand, essentially how you come across …

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