Marketing

Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts

In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they just forget about it) they can replace you with a digital service nine times …

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Key Performance Indicators(KPIs) Every Marketing Manager Should Track

So you’ve had your marketing budget approved and your marketing strategy is now in place. What’s your next step? Should you start implementing your strategies and tactics? Not too fast. You still need to set up your business dashboard — in this case, a marketing dashboard — to ensure you’ll be measuring the right key …

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4 Things Small Marketing Teams Can Automate Without a Huge Budget

Small marketing teams face a multitude of challenges; chief among them is the ever-growing necessity to automate their day-to-day tasks. Many teams are turning to expensive software platforms in an effort to streamline their services and make campaign management a seamless process. Unfortunately, many of these tried and true automated tools come with a hefty …

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How to Build a Better Brand With Human-Centered Design

Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, …

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