Marketing

What Were the Biggest Digital Marketing Trends During 2018?

There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. …

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Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts

In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they just forget about it) they can replace you with a digital service nine times …

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Key Performance Indicators(KPIs) Every Marketing Manager Should Track

So you’ve had your marketing budget approved and your marketing strategy is now in place. What’s your next step? Should you start implementing your strategies and tactics? Not too fast. You still need to set up your business dashboard — in this case, a marketing dashboard — to ensure you’ll be measuring the right key …

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