Month: Dec 2018

Using Voice Search to Transform Your Local Search Strategy

Voice search is a phenomenon that’s rapidly taking over the business sector. Now, most businesses have already integrated location specific voice search as part of their local SEO strategy. In fact, voice-related searches are 3 times more likely than text. More and more users opt for voice search when they need to know about a product, a service …

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Conversion Rate Optimization: Marketing’s Most Underused Secret Weapon

I attend and speak at some of the best digital marketing conferences all over the world, and I can count on one-hand the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization just always seems to fly under the radar in marketing circles. Yes, there are a …

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