Top E-Mail Marketing Flaws That Can Kill Your Business Campaigns
Even if social media has been taking over the Internet, e-mail is still an effective tool for businesses to reach out to their target customers. Startups looking to beef up their digital marketing campaigns should avoid these five e-mail marketing flaws: 1. Ignoring double opt-in e-mail marketing Single opt-in and double opt-in sign-up methods differ […]
How to Create an Extraordinary Social Media Strategy for 2018
Crafting an extraordinary social media strategy in 5 simple steps Step 1: Set social media goals that align with your overall company goals If we want our social media marketing efforts to have the biggest impact, it’s super important that they’re aligned with our overall company goals and values. If we’re all rowing in different directions, it’s really […]
Creating a Visual Brand Identity That Sets You Apart
Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand, essentially how you come across […]
Is Generational Marketing Important for Website Owners?
Based on industry surveys and statistics, generational marketing is vital to your overall marketing strategy. It is common sense that the marketing strategy, content and mediums or channels used to reach people in their 40s are completely different than the strategy, content, and channels used to reach teens. As a website owner, you have to […]
How to Outrank Your Competitors With Local SEO
Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start. Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to find local businesses. While an all-encompassing SEO campaign should remain […]
Organic Website Ranking Factors That Impact Search Engine Ranking
SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to. They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them. What caught my […]
How Proper Keyword Mapping Can Help Your Webpages Grow Organically
Websites are designed so they can successfully showcase the service or product they offer. While designing such a website, focus should also be on making it visible to your targeted audience. If you search the Internet, chances are that you will find numerous sites offering similar services or products, so you need to make sure […]
The Latest News on Google’s Mobile-First Index
“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.” – Gary Illyes, Webmaster trends analyst at Google Back in […]
How Time Traps Almost Caused My Online Business to Fail
Way back in 1999, when I first decided to launch Marketing Words, it was just me… all alone. There was no Marketing Words team at that point. Like practically every other home-based entrepreneur, if I didn’t do a particular task it didn’t get done. For the first few years, I continued to bang my head […]
4 Social Media Marketing Trends to Watch Out for in 2018
2017 isn’t over yet, but it’s not too early to predict social media trends for the next year. There’s no doubt about it, the past year was a huge one in term of updates and new methods of marketing. To stay at the top of the marketing game, let’s look at the expected trends for […]