10 SEO Mistakes Your Brand Could be Making
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver […]
How Google’s New Algorithm (Search Engine Ranking Formula) Impacts Your Site
Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the researchers […]
How Quality Content Impacts Search Engine Results
The secret to great content does not lie in a magic formula. In fact, there really is no secret at all. Keyword usage helps you refrain from Google’s wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally […]
Content Marketing and Search Engine Optimisation (SEO): Why You Need Both
Subhead: No, You Don’t Have to Choose Just One “Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve […]
How Latent Semantic Indexing (LSI) Keywords Can Help You Improve Your Search Engine Optimisation (SEO)
As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that […]
Anatomy of Effective Web Design [INFOGRAPHIC]
How does web design impact the image of your business and why is it important? In this ever-changing digital world, it is necessary to keep up with the latest design trends and have an updated website. That is why a well designed website is crucial to your business. A good website that is user-friendly, and […]
Low-Cost Marketing Tips
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227 US) on their respective marketing campaigns, while achieving less than […]
What to look for in a Web Hosting Company
Web host reviews can feel rather stagnant because most are written from a factual point of view rather than the emotional point of view. Spending money is more emotional online, so how does a review of the technical capabilities of a handful of Web hosts measure up to how good they are? When you are […]
Essential Things to Include in Every Blog Post That You Write
A blog is essential for any freelancer. It’s brought me many clients and is a great marketing tool to grabbing new people and directing them to my little Internet-place but if you’re not including certain aspects, it could be a waste of time. If you’re finding that your blog isn’t attracting the right type of […]
Creating an Engaging Digital Experience (10 Steps!)
In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and […]