Social Media Marketing

Understanding Social Commerce and Its Dynamics in Advertising

Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they bought and services they used. …

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social media marketing in zimbabwe

The Vital Importance of Visual Content in Social Media Marketing

In the world we are living in today, we are always surrounded by pictures and videos. Billboards that were once paper posters stuck to walls are now large LED screens displaying motion pictures and graphics. As consumers, we indirectly absorb all this information, stimulating our minds. Social media has changed the market for marketing, and …

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Social Media Marketing (SMM) – Key Skills and Trends of the Future

Over the years, social media platforms have become the force for progress in the marketing world. Initially created for completely different purposes, these platforms have become a place where businesses can easily market their products. Social media marketing is definitely here to stay, and here’s why: 73% of marketers say that social media marketing was “quite …

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What Were the Biggest Digital Marketing Trends During 2018?

There was a time when online marketing was just an extra way to market your business in addition to traditional advertising methods such as commercials, print ads, billboards, and radio spots. Today, digital marketing has become so much more essential. As the years go by, technology continues to advance and digital marketing trends continue to change. …

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Shadow Banning: Polite Social Media Censorship

Social media deals in attention. Attention generates billions in ad revenue for networks and enables social media influencers to monetize their content through brand sponsorships. Shadow banning is when networks deny people this attention by making their content invisible to others. Shadow banning blocks users’ content in a way that keeps them oblivious to what’s …

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What Small Businesses Should Know about Paid Social Media Advertising

Today, there are over three billion active social media users. This implies that about 40 percent of the world’s population is actively using Facebook, Twitter, YouTube, Snapchat, Instagram, and other social platforms. The next implication is that your target audience is most likely among these users. And thus, to get their attention—and convert them into …

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Why Social Media Is So Important for Digital Marketing

If you’re not utilizing social media to its fullest potential for your business, you’re missing one of the most cost-effective digital marketing strategies from your online arsenal. Whether you use it effectively or not, social media is the online storefront for your business. More than three billion people around the world use social media each month, …

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