Social Media Marketing

Why Social Media Is So Important for Digital Marketing

If you’re not utilizing social media to its fullest potential for your business, you’re missing one of the most cost-effective digital marketing strategies from your online arsenal. Whether you use it effectively or not, social media is the online storefront for your business. More than three billion people around the world use social media each month, …

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How Social Media Pros Can Expedite Content Scheduling

Social media is a 24/7, always-on hub for new posts, shares, and ideas. Facebook, Twitter, Snapchat, Instagram, Pinterest have all helped create an insatiable hunger for content, and while this represents a great opportunity for brands to get their name out there and connect with consumers, it also requires a lot of work from marketers …

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Social Media Management Tools to Save Time and Boost Engagement

Social Media has taken over today’s business world. You can hardly imagine a company that does not promote its business through social media. Such is the importance of social media that companies have dedicated teams to manage their social media activities. For businesses that use various social media channels, posting across all the channels and …

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10 Ways to Market Your Business on Social Media

Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms have redefined the way people do business. Organizations all over the globe now rely on social media to share photos, new offers, …

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Ways to Master Social Media for Your Business

With the prevalence of social media usage nowadays and the success that businesses have had with their transactions and sales because of social media, it’s become apparent that this is the one tool that companies are clamoring for today. Suddenly, every business has signed up on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. to try and …

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How Facebook Marketers Can Manage Privacy to Protect Business Security

If it happened to Mark Zuckerberg, it can happen to anyone. In June of 2016, hackers briefly took control of Zuckerberg’s personal Twitter and Pinterest accounts. Using a password they’d obtained from a LinkedIn security breach – which Zuckerberg had re-used on the other networks – they gained access, and then posted messages boasting of …

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How Should Your Business Tackle the Recent Facebook Algorithm Changes

I’m guessing that by now everyone has heard the big news, right? If not, here’s the gist of it: Facebook will decrease the organic reach of Facebook pages even more. Yes, it’s happening. In Mark Zuckerberg’s own words, Facebook is designed “to help people stay connected and bring us closer together with the people that matter to us”. Adam …

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